An Analytical Study on Shopping Centre Development:Comparison on Global Cities: New York, Tokyo, London Nevter Zafer Cömert
The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.
Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, International Business School Nürnberg, course: International Business & Management - Potential of Mobile Applications in CRM, language: English, abstract: A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and it´s constantly growing. News are preferably read on the phone, shopping is done via iPad and the travel business has become a highly dynamic patchwork of mobile and online services. The customer has a choice - make it easy to be chosen! [...] Data is ubiquitous and cheap, analytical ability is scarce... The sexiest job in the next ten years will be statistician. (Quote: Google´s Chief Economist, Hal Varian) [...] it is essential for companies to act, not to react, predicting, not observing market developments, in order to ensure future success. A company needs to manage customer relations instead of products.
Document from the year 2017 in the subject Urban and Regional Planning, grade: PhD, Islamic Azad University, language: English, abstract: Urban waterfront regeneration started in the 1960s in the US, spread widely during the 1970s and 1980s throughout North America; in the following decades, it became a key factor in inner city redevelopment in Europe (Jauhiainen 1995). It reflects efforts in various cities around the world to transform the de-industrialized, derelict urban spaces of late-twentieth-century capitalism in such a way that these respond to the newly rising demands of the global economy and, thus, once again emerge as attractive sites for different groups (Merrifield 1993, Feldman 2000). In physical terms, urban waterfront regeneration often involves a transition from former centers of industrial production, with warehouses and manufacturing establishments, to places with promenades, shopping complexes, luxurious residences, gentrified neighborhoods, office towers, and the like. In this respect, urban waterfront regeneration can be situated within the broader theoretical framework that focuses on multiple processes of globalization and its impact on the urban space. More specifically, this phenomenon can be examined within a context of growing intercity competition, of intense efforts to market cities and push them up in the global urban hierarchy. Hence, the very same analytical lenses used for the examination of efforts to host mega-events (e.g. Gotham 2002, Carmichael 2002, Owen 2002), promote urban tourism (e.g. Mullins 1991, Whitson and Macintosh 1996, Law 2002), or create various urban imaging strategies (Chang 1999, Waitt 1999) and the like can be employed to elucidate the case of urban waterfront regeneration as well. What makes the latter special and also perhaps explains the reason why a large segment of the relevant literature focuses on this subject has to do with the fact that, first, due to previous port-related and industrial activity, the process of de-industrialization often has its most visible impact in these areas (Marshall 2001); and, second, due to their proximity to water and often also to historic city centers, these locations are especially suitable to satisfy the newly rising demands of global capital and its managerial elite.