Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hypercompetition are now using the new mind sciences to analyze how and when we shop and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the ´´persuasion industry´´ to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and ´´atmospherics´´ - of subliminal messaging - and of TVs that sometimes watch us while we´re watching them. During his journey Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of ´´the brain sell´´ influence shopper behavior, and what can you - as a retailer or marketer - learn from them? Informed, illuminating, stimulating: You cannot afford to miss The Brain Sell. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Steven Menasche. Audio sample: http://samples.audible.de/bk/gdan/001686de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
A bold argument that our ´´quest for cool´´ shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids while hip beer connoisseurs flaunt their knack for distinguishing a Kölsch from a pilsner. How did this pervasive desire for ´´cool´´ emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain´s ´´social calculator´´ and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain´s ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice. 1. Language: English. Narrator: James Patrick Cronin. Audio sample: http://samples.audible.de/bk/adbl/024660de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face — in business, sports, politics, and more — a different way of thinking is required. Leaders must possess the ability to shape opinions, inspire followers, manage risk, and outmaneuver and outperform rivals. Making winning decisions calls for a combination of skills: Clear analysis and calculation — left brain — as well as the willingness to push boundaries and take bold action — right stuff. Of course leaders need to understand the dynamics of competition, to anticipate rival moves, to draw on the power of statistical analysis, and to be aware of common decision errors — all features of left brain thinking. But to achieve the unprecedented in real-world situations, much more is needed. Leaders also need the right stuff. In business, they have to devise plans and inspire followers for successful execution; in politics, they must mobilize popular support for a chosen program; in the military, commanders need to commit to a battle strategy and lead their troops; and in start-ups, entrepreneurs must manage risk when success is uncertain. In every case, success calls for action as well as analysis, and for courage as well as calculation. Always entertaining, often surprising, and immensely practical, Left Brain, Right Stuff draws on a wealth of examples in order to propose a new paradigm for decision making in synch with the way we have to operate in the real world. Rosenzweig’s smart and perceptive analysis of research provides fresh, and often surprising, insights on topics such as confidence and overconfidence, the uses and limits of decision models, the illusion of contr... 1. Language: English. Narrator: Christopher Lane. Audio sample: http://samples.audible.de/bk/brll/005700de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Learn how to control your impulses and to stop and think before you act with this hypnosis and guided meditation program! Benefits of the program include: More impulse control, whether it´s shopping, drinking, eating, etc. Empowering self-beliefs Less stress and anxiety The ability to stop and think before you act Deep relaxation for your body and mind More natural energy throughout your day Motivational Hypnotherapy´s Joel Thielke is a world-renowned hypnotherapist and author who has helped millions of people worldwide. This powerful hypnosis program is designed specifically to help you train your brain to think before you act and better control negative impulses. This is the perfect program for listeners of any age, no matter your level of hypnosis experience. We recommend listening to this audiobook for 21 days in a row to get the most out of your listening experience. Listen to the induction track, and if you fall asleep, that´s okay. This program will work for you if you are awake or asleep. It´s a short, powerful program that will change your life and give you real results. This powerful hypnosis audiobook includes the following tracks: Track 1 - About Hypnosis Track 2 - Impulse Control- White Light Induction For more information or to ask us a question, visit our website at motivationalhypnotherapy.com. 1. Language: English. Narrator: Joel Thielke. Audio sample: http://samples.audible.de/bk/acx0/065507de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In Heal Your Pain Now, Dr. Joe Tatta teaches you how to regain control of your life by breaking the cycle of persistent pain. Following Dr. Tatta´s program, you learn the role of the brain in pain - and how to use your brain to stop your pain; how nutrition can eliminate the inflammation in your body, which is exacerbating your pain; and how to overcome sedentary syndrome and choose the best movement strategy. Dr. Tatta provides quizzes, self-assessments, meal plans, shopping lists, recipes, and exercises to support you throughout the program. If you struggle with chronic pain from an injury, autoimmune disease, or musculoskeletal pain - or are overweight and have tried everything without success - Heal Your Pain Now provides natural solutions to finally eliminate your pain and return you to an active, healthy, and fulfilling life. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Ben Sullivan. Audio sample: http://samples.audible.de/bk/hach/003003de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Do you know you have great ideas but aren´t entirely sure how to access them? When you try to be creative, does the very idea overwhelm you to the point where you don´t know where to begin? Then this straight-forward, action-oriented guide is designed for you! We all have an inner creative, but sometimes it can be really hard to access that part of ourselves. By listening to this audiobook you´ll learn: How to lay the groundwork for Creative Practice anytime, anywhere! How to make an impact with your creative ideas How fear and making mistakes actually helps the creative process Featured are tons of ideas, exercises, and tools to help supercharge your creativity! Included free resources: Get access to your Free Guide "Supercharged Brain Foods" by visiting JudoGuides.com. Learn about how you can boost your brain power by up to 20 percent just by adding certain foods to your diet! Get the top 12 brain foods we recommend, plus a simple, easy-to-remember shopping list Plus we´ve included some of our favorite, easy-to-make and super-delicious recipes for boosting your brain function and creative energy! Don´t let stress, perfectionism, or doubt hold you back. Learn how to Supercharge Your Creativity Today! 1. Language: English. Narrator: Jodi Stapler. Audio sample: http://samples.audible.de/bk/acx0/041226de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Want to walk into office for that crucial presentation confidently and deliver your speech without reading off your script? How about doing well for that test without having sleepless nights? Or remembering significant dates and events without being awkwardly reminded by someone else? In Memory Exercises Now, you will be shown in a series of simple and easy step-by-step techniques to improve your memory and become more productive and efficient - both in life and at work. You will also enjoy a better social network and connections through your progressive ability in recalling names and numbers. Better yet, these memory tips and exercises you´ll discover takes you only 10 minutes each day to maintain and improve your memory, so you can make huge jumps in your career and deepen your relationships with almost anyone. Here is a glimpse of what you will get: Tips on improving your memory that you can put to action immediately and begin seeing results with! (Time to leave that shopping list at home and harness the power of the brain.) Know why our brain naturally forgets and learn how you can program it to produce better results at work and school that is bound to "wow" the people you know. Get the techniques for you to remember people whom you have only met once in your entire life, and to recall those numbers that are important to you but always seem to slip your mind. Bonus: The seven-step approach to progressive memory improvement. And much, much more.... Download now and begin to develop that memory that will impress your friends and bring the ultimate convenience to your life. 1. Language: English. Narrator: John Alan Martinson Jr.. Audio sample: http://samples.audible.de/bk/acx0/079709de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Too many people fight against their own brain and body chemistry when trying to lose weight. This is the reason that up until now, diets have only had a 2% success rate. Tired of saying, ´´I can´t do this!´´ when looking at diet programs? Then let Dr. Colbert help you take advantage of the latest medical breakthroughs that show you how to work with your body, rather than against it to lose weight easily and keep it off for life. Forget the old diets that work against you. With Dr. Colbert´s diet, you can say, ´´I can do this!´´As a medical doctor, Don Colbert deals every day with getting verifiable results that prove a patient is on his or her way to long-term health, not just fixing an immediate problem. And that is what this book is about. Far from being a diet, this program offers principles that are meant to last for life, principles that have been proven to work for thousands of individuals for more than a decade and counting. Dr. Colbert helps readers:Learn the top five reasons why diets failExplore several fundamentals of weight lossOvercome specific roadblocks to weight loss including insulin resistance, neurotransmitter imbalance, hormonal imbalance, and inflammationDesign a program catered just for them, including snacking, cooking, eating out, shopping, supplements, and much more. 1. Language: English. Narrator: Kyle Colbert. Audio sample: http://samples.audible.de/bk/oasi/000662de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Being a kid is like having two permanent police officers watching you all the time - even when you´re going to the bathroom. At least that’s how it feels to Billy March. He’s been grounded for 63% of the past month. The thing is, every time Billy almost gets his parents’ trust back, his mind wanders off, and he causes another disaster! Like the time he and his best friend Keenan decided to play droid war in a parking lot — and ended up launching a shopping cart into a car… Now Mom and Dad are threatening to send Billy to a psychologist. They may even make him take brain drugs! But deep down, Billy really worries that Dad wishes he had a different son. He’ll never be as perfect as his two sisters. Maybe he doesn’t belong in this family at all. But maybe, just maybe, talking to a ´´shrink” won’t be as terrible as Billy thinks. Even if the doctor’s last name sounds eerily like the word grave… 1. Language: English. Narrator: William Dufris. Audio sample: http://samples.audible.de/bk/brll/005684de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In the tradition of Brain on Fire and When Breath Becomes Air, Gerda Saunders´ Memory´s Last Breath is an unsparing, beautifully written memoir - a true-life Still Alice that captures Saunders´ experience as a fiercely intellectual person living with the knowledge that her brain is betraying her. Saunders´ book is uncharted territory in the writing on dementia, a diagnosis one in nine Americans will receive. Based on the "field notes" she keeps in her journal, Memory´s Last Breath is Saunders´ astonishing window into a life distorted by dementia. She writes about shopping trips cut short by unintentional shoplifting, car journeys derailed when she loses her bearings, and the embarrassment of forgetting what she has just said to a room of colleagues. Coping with the complications of losing short-term memory, Saunders nonetheless embarks on a personal investigation of the brain and its mysteries, examining science and literature and immersing herself in vivid memories of her childhood in South Africa. Written in a distinctive voice without a trace of self-pity, Memory´s Last Breath is a remarkable, aphorism-free contribution to the literature of dementia - and an eye-opening personal memoir that will grip all adventurous listeners. 1. Language: English. Narrator: Edita Brychta, Gerda Saunders - author´s note. Audio sample: http://samples.audible.de/bk/hach/003244de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.