Do you want to break your impulse shopping addiction and habit of buying stuff, without dramatically changing your life? Do you want to save money? Do you want to be Underspent, not overspent? Right now, the rising cost of living is one of the biggest issues in Australia, America and the UK. According to the media, the average American owns 3.5 credit cards and owes US$15,799 in credit card debt. Three out of five American families cant pay off their credit card debts. In the UK, someone is declared insolvent or bankrupt every five minutes, and a property is repossessed every eighteen minutes. Thirteen per cent of Australian adults and seventeen per cent of Aussie kids live below the poverty line, whilst the average Australian adult spends the first eight weeks of each year working just to pay for their car. There are more than eighteen million shopaholics in the United States, and five per cent of all waste in Australian landfill is discarded clothing. In this groundbreaking and entertaining book, Rachel reveals the Seven-Step Process she took to break her shopping addiction and buying habit, without dramatically changing her life. For Rachel, the ultimate result of implementing the seven steps set out in this book was: •being Underspent-spending less than usual (she was spending less money than was required and expected) •breaking her impulse shopping addiction and habit of buying stuff •saving 38 per cent of her net (take-home) annual salary •feeling happier and more content. This is a book that people can use, not just agree with. Underspent examines in detail the problems caused by impulse shopping addictions, what triggers our shopping and buying, the challenges and personal battles we face when quitting and the seven steps to being Underspent. This is a practical guide for men and women who want to quit shopping and save money. With case studies, stories, information and practical exercises, Rachel shows you how to apply the seven steps.
Impulse Buying Behavior in Shopping Malls: A Malaysian PerspectiveThe Impulse Buying Behavior Among Consumers in the Shopping Malls in MalaysiaTaschenbuchvon Jayaraman MunusamyEAN: 9783838397092Einband: Kartoniert / BroschiertBeilage: PaperbackErscheinung
Erscheinungsdatum: 09/2010Medium: TaschenbuchEinband: Kartoniert / BroschiertTitel: Impulse Buying Behavior in Shopping Malls: A Malaysian PerspectiveTitelzusatz: The Impulse Buying Behavior Among Consumers in the Shopping Malls in MalaysiaAutor: Mun
Masters Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.
Master´s Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, Crm, Market Research, Social Media, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and co
Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan: Irfan Sabir
Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan:1. Auflage. Irfan Sabir
Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective:The Impulse Buying Behavior Among Consumers in the Shopping Malls in Malaysia Jayaraman Munusamy, Lau BS, Shankar C
Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in PakistanTaschenbuchvon Irfan SabirEAN: 9783668048911Einband: Kartoniert / BroschiertAuflage: 1. AuflageErscheinungsjahr: 2015Sprache: EnglischSeiten: 84Maße: 210 x 14