Over the past couple of years, smartphone application emerged as the game changer for marketers around the world. The introduction of mobile marketing through applications is real game changer, with smartphones quickly becoming the way to reach users to g
Online Shopping: a Change in Consumer Behavior!: Hitmi Al Hitmi
The Game Changer - Smartphone Shopping Applications: R. Deepika, V. Karpagam
Online Shopping: a Change in Consumer Behavior! ab 35.9 EURO
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty an
In the past decade,there has been a dramatic change in the way consumers have altered their way of shopping. Online shopping is popular now. wherein customer is able to compare the price quoted by different suppliers and choose the best deal from it.