Critical Shopping Experiences:Affective Reactions and Behavioural Consequences Adrienne Steffen
Shopping Experience & Consumer Loyalty:An Indian Perspective Adil Zia, M. Khalid Azam
A frank and hilarious guide to every man´s mind-numbing nemesis: Shopping. Guys, spent one too many Saturdays marooned at the mall? Rejuvenate your manhood with the Shopping Survival Guide for Men. This indispensable sanity-saver exposes the hidden history and insidious psychology of shopping. Hint: it´s crazy. Plus, this book cool-headedly guides you through the treacherous, credit card-melting mazes of: Shoes: ´´If you´ve ever been in the shoe section of any major department store, you now know what the gross national product of Belgium would look like if it consisted of footwear, which, for all I know about Belgium, it does.´´ Makeup: ´´Egyptians used cochineal bugs to make red dye for their lips, and I don´t even care what ´cochineal´ means because the word ´bugs´ is after it.´´ Prom Dress Shopping: ´´Like most men, all you know about prom dresses is that they are more expensive than a good set of tires.´´ Fashion Terminology: ´´Puckered Bodice: A banned professional wrestling move involving a lemon, a folding chair, and a car battery.´´ Shopping History: ´´1687: Isaac Newton develops the law of universal gravity after his wife´s shoe rack collapses on him.´´ Don´t get dragged to the mall without it! 1. Language: English. Narrator: Johnny Heller. Audio sample: http://samples.audible.de/bk/acx0/037356/bk_acx0_037356_sample.mp3. Digital audiobook in aax.
Shopping as an Entertainment Experience: Mark H. Moss
Shopping as an Entertainment Experience:Lexington Books Mark H. Moss
Have you ever wondered how to save during the holidays? There are all sorts of ways that you willingly spend during this season. The trick you may not know is that there are special days during the holiday season that will save the most money. Stores know this, you can too. Our guide is designed to help you save your green during the festivities. You won’t be a scrooge when you get your hands on the savings we’ve listed. In this audiobook, you will find answers to the following questions. What is Black Friday and how do I get in on the savings? What is Cyber Monday and will it ever be Black Friday? What is Travel Tuesday? How do I stay safe Online? Where are the best deals? What are some of the latest scams? Is Black Friday worth it? Is it better to shop online or in the store? What goods should I buy in the store? What should I buy Online? How do I keep my bank account secure? What websites should I visit to help me find deals? What kind of mindset do I need to become a savvy shopper? Should I buy electronics Online? About the expert: Tammy Marshall is a savvy shopper. She’s been one her entire life. She lives to save money. Her other passion is sharing how she finds new ways to save green. Tammy also deplores cyber crooks. Her mission is to uncover the latest scams, so she can share them with you and help you protect your wallets. She’s a professional journalist and has been writing for 20 years. When she isn’t finding new ways to spend less, she is working on her family farm and growing her own veggies and displaying them at the county fair. She loves growing food like she loves to save dollars. For her, she doesn’t just enjoy the thrill of shopping. She enjoys seeing prices drop while she fills her cart and her pantry at home. ... 1. Language: English. Narrator: Alexia Hodgson Cross. Audio sample: http://samples.audible.de/bk/acx0/112618/bk_acx0_112618_sample.mp3. Digital audiobook in aax.
This research paper is about factors that affect on confidence towards online shopping. Two types of factors are studied, the first type is technological factors that consist of security, privacy and the second type is psychological factors that consist of perceived reputation, and past experience. Four hypotheses were assumed to study consumer confidence towards online shopping. A survey method was used to collect data from 362 students of Limkokwing University. Reliability was calculated for the questionnaire in this research. Pearson correlation coefficient was used to measure the correlation between variables. Privacy, security, past experience correlation with trust was found, which is weakly positive and perceived reputation correlation with trust was moderately positive. Results showed that independent variable which represent perceived reputation had moderate correlation with dependent variable which represent trust so it is important to pay attention to this correlation in future studies.
In Customer Experience Management, renownedconsultant and marketing thinker Bernd Schmitt follows up on hisgroundbreaking book Experiential Marketing by introducing anew and visionary approach to marketing called customer experiencemanagement (CEM). In this book, Schmitt demonstrates how to put hisCEM framework to work in any organization to spur growth, increaserevenues, and transform the image of your company and its brands.From retail buying to telephone orders, from marketingcommunications to online shopping, every customer touch-pointoffers companies an opportunity to maximize the customer experienceand establish a bond that will never be broken. Customer Experience Management introduces thefive-step CEM process, a comprehensive tool for connecting withcustomers at every touch-point. This revolutionary marketing guideprovides cases of successful CEM implementations in a wide varietyof consumer and B2B industries, including pharmaceuticals,electronics, beauty and cosmetics, telecommunications, beverages,financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, andanyone who wants to drive growth, increase income, and spurorganizational change, Customer Experience Managementdemonstrates the power of collecting truly relevant customerinformation, developing and implementing winning strategies, andmeasuring their results.