Critical Shopping Experiences:Affective Reactions and Behavioural Consequences Adrienne Steffen
Shopping Experience & Consumer Loyalty:An Indian Perspective Adil Zia, M. Khalid Azam
Shopping as an Entertainment Experience: Mark H. Moss
Shopping as an Entertainment Experience:Lexington Books Mark H. Moss
In Customer Experience Management, renownedconsultant and marketing thinker Bernd Schmitt follows up on hisgroundbreaking book Experiential Marketing by introducing anew and visionary approach to marketing called customer experiencemanagement (CEM). In this book, Schmitt demonstrates how to put hisCEM framework to work in any organization to spur growth, increaserevenues, and transform the image of your company and its brands.From retail buying to telephone orders, from marketingcommunications to online shopping, every customer touch-pointoffers companies an opportunity to maximize the customer experienceand establish a bond that will never be broken. Customer Experience Management introduces thefive-step CEM process, a comprehensive tool for connecting withcustomers at every touch-point. This revolutionary marketing guideprovides cases of successful CEM implementations in a wide varietyof consumer and B2B industries, including pharmaceuticals,electronics, beauty and cosmetics, telecommunications, beverages,financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, andanyone who wants to drive growth, increase income, and spurorganizational change, Customer Experience Managementdemonstrates the power of collecting truly relevant customerinformation, developing and implementing winning strategies, andmeasuring their results.
Consumer Knowledge, Empowerment & The Internet:An exploration of customer experiences of shopping online Rachel McLean
An empirical study on accent lighting:Influence on consumer shopping behavior and experience in a hypermarket drug department Veronica Peronace
An intimate glimpse of the artistry of two women whose beautiful, evocative, and carefully curated interiors are crafted from what they find around them. Zoe Ellison and Alex Legendre have created a beautiful shopping and interiors experience with their unique store i gigi - a haven of beautiful gifts and unique pieces for your home. The muted, earthy colour palette is chic and modern and yet utterly timeless, allowing their pieces to fit seamlessly into any home. In this, their first book, they share their secrets and open their hearts as they describe the journey they have taken, what makes them tick and their philosophy, friendship, inspirations, ideas and interiors. i gigi is a destination store, selling the idea of a beautiful yet practical and achievable lifestyle. Their interiors feature reclaimed and revamped pieces and rooms that have been created on a shoestring. With stunning photography throughout, this is a truly fascinating look into their world.