Sagt man Nürnberg, meint man meistens den historischen Kern und lässt die ausufernde Großstadt drum herum außen vor. Auch wenn sich die mittelalterlich geprägte Altstadt noch immer mit einem vollständig erhaltenen Mauerring umgibt und sie allein dem touristischen Interesse gilt, ist sie keineswegs eine zeitlose Idylle. Sie versteht sich als lebendiger, wenn auch relativ kleiner und durchaus gemütlich-urbaner Mittelpunkt der zweitgrößten Stadt Bayerns, in der das fränkische Lebensgefühl nicht zu kurz kommt und an der der Zeitgeist nicht kommentarlos vorbeigezogen ist. Der Inhalt kurz und knapp: Die Top 10 des Reiseziels; eine Chronik zur Stadtgeschichte; die Stadt aktiv erkunden: Routenvorschläge zu ausgewählten Highlights; außergewöhnliche Perspektive finden Sie unter dem Stichpunkt Streifzüge; Ausflüge in Nürnbergs Umgebung führen nach Fürth, Erlangen und Schwabach; Erleben & Genießen: Unterkünfte, Restaurants, Theater/Musicals, Shopping, mit Kindern in der Stadt, Erholung & Sport. Zudem enthält der Reiseführer einen Serviceteil mit reisepraktischen Tipps von A bis Z sowie einen ausfaltbaren Stadtplan, ÖPNV-Plan und Register.
This book argues for the importance of the theory of the culture industry in todays world. It begins by considering the neglect of the culture industry in the second and third generation of the Frankfurt School, presenting historical background information and criticisms on the theories of Habermas and Honneth. In our age, the culture industry is something quite different from what Adorno and Horkheimer described or could even imagine in the twentieth century. Today, the masses can not only access the media but can also respond to the messages they receive. A key question that arises, then, is why the masses, even after gaining access to their own media, still adhere to the values of the capitalist system? Why havent they achieved a class consciousness? This work seeks to answer those questions. Drawing on Jean Baudrillards work, it reveals the semiotic aspects of the culture industry and describes the industry in the age of simulation and hyperreality. The book argues that the culture industry has now entered the micro level of our everyday life through shopping centers, the image of profusion and more. Further, it explores new aspects of the culture industry, such as a passion for participating in the media, the consumed vertigo of catastrophe, and masking the absence of a profound reality. As such, the book will particularly appeal to graduates and researchers in sociology and sociological theory, and all those with an interest in the Frankfurt School and the works of Jean Baudrillard. Amirhosein Khandizaji has a PhD in sociology from the Free University of Berlin. His main fields of study are the theories of the Frankfurt school and Baudrillard. He is the founder and editor of Berlin Journal of Critical Theory.
Masters Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers environment has always been influencing consumers decision-making processes. With the end of the seller dominated marketing approach and the rise of a customer orientated marketing approach, at the end of the 1960s, the significance of marketing communication increased, in order to inform consumers and to establish a customer relationship. The dissemination of new technologies and innovations such as colour television, home computer and the internet has contributed to an increasing benefit for consumers and organizations. Consumers choices increased in terms of product variety and hence the complexity of consumers decision-making processes rose. Therefore, it has been ever since relevant for marketers to analyse and evaluate consumers decision-making processes and consumers behaviour. With the evolution and diffusion from mobile phones to smart phones a newdf horizon for consumers opened and a new dimension to mobile devices added, consisting of the accessibility and availability of information regardless location and time. Consequently, consumers decision-making processes have been influenced and the relevancy of mobile-location based marketing and related services for consumers and organizations increased. The present master dissertation constitutes on the increasing importance of mobile location-based marketing and services. The objective is to investigate the impact of location-based services on consumers buying behaviour which is significantly impacted by consumer-decision making processes. Therefore, relevant theoretical models and theories concerning consumers decision-making process and buying behaviour are described and evaluated. Furthermore, primary data is collected via online questionnaires and face-to-face interviews, in order to conduct an empirical analysis. The results reveal that consumers requirements, towards mobile-location based marketing including location-based services such as shopping apps and mobile advertisement, are segmented. It is identified that technology affine consumers are more likely to purchase across-channels. Further, these consumers show a higher acceptance of stimuli conveyed by mobile advertisement. Personal and psychological factors such as price sensibility, lifestyle orientation and consumers involvement are identified as impacting factors on consumers decision-making process within this research.
ARE YOU ON A BUDGET? With the way the economy is, we want to conserve money as much as possible; no more wasteful and reckless spending. When it come household management, we all want to get the best products at affordable prices. Did you know theres something right there in your house that is lying fallow-lying unused, which you can use to your maximum benefit without having to pay for something similar? What is that thing you might be thinking? Its BAR SOAP! Has it occurred to you what you could do with the cartons or chunks of bar soaps occupying space in your house? Look no further, I present to you Household DIY: turn bar soaps to liquid soap and save money!!! In this book, you will discover easy and simple ways to turn chunks of bar soaps into liquid for your household cleaning and maintenance. Doing this will: Save you shopping time. Improve your Do It Yourself (DIY) skills. Cut out unnecessary spending in your household budget. Make you discover your passion along the line (you never can tell). Im throwing these questions to you: Do you want to turn wastes to useful resources? Do you want to reduce your home cleaning expenses? Discover how you can use what you have to get what you want? If your answer is in the affirmative, this book is written just for you!
Strange Tales of the Curiously Uncommon is a collection of darkly humorous short stories, each with a cunning twist in the tale. When extraordinary events befall some of London´s most ordinary of inhabitants, unexpected turns lead to some witty, strange, sometimes shocking yet ultimately gratifying results. ´´An Honest Mistake´´: Madge has long since surrendered herself to the verbal abuse doled out to her by her belligerent husband, Stan. On this particular evening, however, her fears of a rat beneath the floorboards, combined with her natural absent-mindedness, result in her dishing up Stan not only his evening meal but perhaps his just desserts! ´´A Familiar Face´´: Two elderly Cockney women meet up in a London café shortly after one them, Dora, has been widowed. When Dora calmly removes from her shopping bag a large glass jar containing a human head, discussions over its mysterious identity and how it came to be lodged in the cupboard under her stairs lead to some startling revelations. ´´A Slip of the Tongue´´: Miss Perkins, tired of the constant sexual innuendos of her employer, Mr. Reams, decides to hand in her notice. Mr. Reams, however, attempts to take things one step further. Unfortunately, due to Miss Perkins´ nervous disposition, he soon discovers he´s bitten off more than he can chew or, at least, one of them has. ´´An Embarrassing Odor´´: Ethel, a frail, widowed pensioner, suddenly has her tranquil world turned upside when a burglar breaks into her home. This violent delinquent´s only concern is in getting his hands on her valuables. That, and the unpleasant smell that fills the room. What is that smell? ´´A Stunning Confession´´: As Ron and Jan made themselves comfortable on their sofa, they thought they were settling in for just another quiet night in front of the television. But beneath the surface each was withholding a guilty secret from the other, and on this particular evening one of them found they... 1. Language: English. Narrator: Jonathan Trueman. Audio sample: http://samples.audible.de/bk/acx0/058681de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
An unbeatable, pocket-sized guide to Vienna, packed with insider tips and ideas, colour maps, top 10 lists and a laminated pull-out map, all designed to help you see the very best of Vienna. Follow in the footsteps of Empress Sissi at the Hofburg Palace, watch a performance at the magnificent State Opera House, marvel at Gustav Klimt paintings at the Belvedere Palace or tuck into Sachertorte in Café Central. From Top 10 restaurants to the Top 10 music venues, discover the best of Vienna with this easy-to-use travel guide. Inside Top 10 Vienna: - Easy-to-follow itineraries to help you make the most of your trip - Top 10 lists showcase the best attractions in Vienna, covering the Kunsthistorisches Museum, Schönbrunn Palace, Stephansdom and many more - Free laminated pull-out map of Vienna, plus six full-colour area maps - In-depth neighbourhood guides explore the most interesting areas, with the best places for shopping, going out and sightseeing - Colour-coded chapters divided by area make it easy to find information quickly and plan your day - Essential travel tips, including our expert choices of where to stay, eat, shop and sightsee, plus useful transport, visa and health information - Colour maps help you navigate with ease - Covers Central Vienna, Alsergrund, Museumsquartier, Mariahilf, Wieden, Greater Vienna and more Staying for longer and looking for a comprehensive guide to Vienna? Try our DK Eyewitness Travel Guide Vienna. Or planning to explore Austria further? Try our DK Eyewitness Travel Guide Austria. About DK Eyewitness Travel: DK´s Top 10 guides take the work out of planning a short trip, with easy-to-read maps, tips and tours to inform and enrich your weekend trip or cultural break. DK is the world´s leading illustrated reference publisher, producing beautifully designed books for adults and children in over 120 countries.
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Brighton, language: English, abstract: This study aims to identify, analyze and prove dimensions contributing to the e-service quality (e-SQ) and satisfaction of online shopping. It takes amazon.com as a case study and utilizes the critical incident technique in order to gather meaningful primary data for both satisfying and dissatisfying critical incidents. For this research, a probability sample was adopted, by distribution an electronic questionnaire to potential participants. The questionnaire comprised of a total of nine questions and was completed by 25 participants, generating 50 critical incidents. The content analysis of the primary data led to four main emergent themes from which three could be attributed to both satisfying and dissatisfying service encounters, whereas one was solely based on dissatisfying incidents. The categories include service recovery (SR), customer support service (CSS), delivery quality and product quality. Throughout the analysis of the findings, the intangibility of e-SQ became apparent, as many incidents were related to behavioral traits. This study further. This study emphasized the multiplicity of academic opinions regarding e-SQ and followed the stance of Collier and Bienstock (2006), by examining their dimensions and was consequently trying to either prove or reject the statements within their study. Resulting from the findings as well as the related conclusions of this study, recommendations were drawn on the specific example of amazon.com as well as the overall e-retail industry and future research.
This book provides a comprehensive description of traditional and innovative forest-based bioproducts, from pulp and paper, wood-based composites and wood fuels to chemicals and fiber-based composites. The descriptions of different types of forest-based bioproducts are supplemented by the environmental impacts involved in their processing, use, and end-of-life phase. Further, the possibility of reusing, recycling and upgrading bioproducts at the end of their projected life cycle is discussed. As the intensity of demand for forest biomass is currently changing, forest-based industries need to respond with innovative products, business models, marketing and management. As such, the book concludes with a chapter on the bioproducts business and these products role in bioeconomies. Dr. Kutnar has co-authored 47 scientific papers, including 39 original scientific papers, 7 scientific review papers, and 1 short scientific communication. Her papers have been cited 134 times, excluding self-citations. In 2014 she co-authored a book Contemporary Slovenian Timber Architecture for Sustainability published by Springer International Publishing AG in a Series Green Energy and Technology. She has also contributed 36 papers to conference proceedings, 45 abstracts at international conferences and an additional 10 unpublished conference contributions. She co-edited the proceedings of 3 international conferences. She has also co-authored 6 scientific chapters in monographs and published 10 professional articles. Her co-authors are from the USA, Sweden, Finland, Austria, France, Switzerland, Germany, United Kingdom, and Canada, demonstrating her international involvement. Andreja Kutnar has been a keynote speaker at two international conferences including the well-recognized Wood Adhesives Conference in 2013. She has given 15 invited lectures at foreign universities (USA, Finland, Germany, Canada and Czech Republic). She coordinating H2020 Teaming project Renewable materials and healthy environments research and innovation centre of excellence (InnoRenew CoE). Furthermore, she is chair of COST Action FP1407 Understanding wood modification through an integrated scientific and environmental impact approach (ModWoodLife). Dr. Subramanian Senthilkannan is currently working for SGS as Environmental Services Manager-Asia, based at Hong Kong. He gained his diploma, bachelors and masters in Textile Technology from premier institutes of India. He was awarded doctorate from The Institute of Textiles and Clothing of The Hong Kong Polytechnic University for his dissertation entitled, Eco-functional Assessment of Grocery Shopping Bags He also has more than seven years of industrial experience in textile manufacturing, textile testing and sustainability evaluation of various materials. He was an outstanding student throughout his studies and bagged numerous awards and medals including many gold medals in his study period. He has more than 80 academic publications in various textiles and environmental journals to his credit. Additionally he has 2 patents, 6 books of chapter and over 25 scientific books and numerous conference publications. He is acting as an editor, editorial board member and reviewer for many international peer-reviewed journals of textiles and environmental science disciplines.
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. Francisco J. Martínez-López, MSc in Marketing, and European PhD in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (NY, USA), Aston Business School (Aston University, UK), the University of Chicago Booth School of Business (IL, USA), the Michael Smurfit School of Business (Dublin, Ireland), Rutgers Business School (NJ, USA) and the Complutense University Business School (Madrid, Spain). He is Editor-in-Chief of the International Journal of Business Environment (Inderscience Publishers), Associate Editor of European Journal of Marketing (Emerald) and belongs to the Editorial Board of Industrial Marketing Management (Elsevier). Dr. Martínez-López has co-edited several international journals special issues and research books for leading publishers of business and management research as Springer and Elsevier. He has also co-authored the text book e-business Strategies for E-business: Creating Value through Electronic and Mobile Commerce. Concepts and cases (3rd Edition) (Pearson). Likewise, he has published more than 80 papers in international journals and conferences proceedings. Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings. Kusum Ailawadi is the Charles Jordan 1911 TU12 Professor of Marketing at the Tuck School of Business at Dartmouth. Kusums research focuses on the strategic interaction and distribution of power between manufacturers and their distribution channel partners. She examines the impact of store brands and promotions on the performance of manufacturers and retailers, and studies consumer, competitor, and retailer response to major marketing policy changes. Her most recent work also examines how marketing actions and consumers own characteristics drive the nutritional quality of their grocery food shopping. Kusums work has been honored for excellence in collaborative research between academics and practitioners, and for outstanding application of marketing science methods to practice. She has examined the effectiveness of policy changes by packaged goods manufacturers like Procter & Gamble, assessed the profit impact of the strategies of retailers like Hannaford and CVS, and studied the reaction of incumbent retailers to a major entrant like Wal-Mart. She is a recipient of best paper awards from top marketing journals like Journal of Marketing, Marketing Science , and J ournal of Retailing ; the winner of the Marketing Science Institute/Journal of Marketing Research competition for academic-practitioner collaborative research; and a finalist for multiple awards from the Journal of Marketing Research as well as the ISMS Practice Prize. Recently, her Journal of Marketing paper on store brands and store loyalty was selected as one of the 50 best papers of 2008 published in all management