Angebote zu "Future-Shopping" (6 Treffer)

eBook Future-Shopping
34,99 € *
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Shopping im Jahr 2020Shopping hat viel mit Illusionen, Träumen und der Lust an der Verführung zu tun. Das Kaufen schöner Dinge lässt die Welt (zumindest für Momente) etwas bunter und schöner aussehen. Shopping wertet uns auf,

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Stand: 16.11.2017
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eBook Future-Shopping
34,99 € *
ggf. zzgl. Versand

Shopping im Jahr 2020Shopping hat viel mit Illusionen, Träumen und der Lust an der Verführung zu tun. Das Kaufen schöner Dinge lässt die Welt (zumindest für Momente) etwas bunter und schöner aussehen. Shopping wertet uns auf,

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Stand: 16.11.2017
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Wenzel, Eike: Future-Shopping
39,90 € *
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Future-ShoppingDie neue Lust an der Verführung - die wichtigsten TrendsBuchvon Eike WenzelEAN: 9783636031686Einband: GebundenSprache: DeutschSeiten: 168Maße: 249 x 177 x 19 mmAutor: Eike Wenzel, Andreas Haderlein und Patrick MijnalsEinkauf, Werb

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Stand: 08.11.2017
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European Shopping Centre Architecture in France...
99,00 € *
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Within the past 40 years, shopping centres have increasingly formed the European cityscape and gained in importance, not only from an architectural and urban planning perspective, but also from an economic and social point of view. Owing to its rising significance, the European shopping centre necessitates an analytic statement on the part of architectural research. By comparing the shopping centre sector of a selection of countries, this pilot project offers a holistic approach to a better understanding of the shopping centre´s role in the architecture of our cities and the urban structure of our countries. The project is organised in a top-down structure and subdivided in three research levels. Beginning with the survey of two European countries and their 1,616 shopping centres on the first level, the focus shifts towards a selection of 40 sector-relevant cities with 645 shopping centres on a second level, before focusing on eight cities with 124 shopping centres on the third and final level. The deductive analysis of a rising number of basic key features on every research level aims to evidence the constants and variables of the building type. The constants outline the essential basic properties that are considered indispensable for the efficiency of a shopping centre. Again, the variables show the adaptation of these basic key features to the various local conditions and particularities, allowing conclusions in terms of their adaptation, improvement, difficulties, and opportunities. Together, the outcomes of the three research levels assemble a detailed overall picture of the shopping centre sector from the perspective of architecture and urban development, leading to a general characterisation of the building type in the selected countries. From a scientific perspective, the study offers a methodology and basis of comparison for the evaluation of other European countries while, from a practical perspective, the findings can be used as recommendations for future shopping centre projects.

Anbieter: buecher.de
Stand: 23.11.2017
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Social - Local - Mobile - The Future of Locatio...
63,06 € *
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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the SoLoMo synergies that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA - a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future. Dr. Gerrit Heinemann is currently a Professor of Business Administration, Management and Commerce, and Head of the eWeb Research Center at Niederrhein University of Applied Sciences. Christian Gaiser is CEO of Bonial International Group, the global alliance of companies in the United States, Germany, France, Spain, Russia and Brazil providing location-based services to retailers, manufacturers and consumers.

Anbieter: ciando eBooks
Stand: 07.11.2017
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eBook Social - Local - Mobile
63,06 € *
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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in fut

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Stand: 16.11.2017
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