Masters Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.
Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan: Irfan Sabir
Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan:1. Auflage. Irfan Sabir
Online Shopping and Luxury Goods: Caterina Rossin Cole
A Theory of Shopping offers a highly original perspective on one of our most basic everyday activities - shopping. We commonly assume that shopping is primarily concerned with individuals and materialism. But Miller rejects this assumption and follows the surprising route of analysing shopping by means of an analogy with anthropological studies of sacrificial ritual. He argues that the act of purchasing goods is almost always linked to other social relations, and most especially those based on love and care. The ethnographic sections of the book are based on a years study of shopping on a street in North London. This provides the basis for a sensitive description of the issues the shopper confronts when making decisions as to what to buy. Miller develops a theory to account for these observations, arguing that shopping typically consists of three major stages which reflect the three key stages of many rites of sacrifice. In both shopping and sacrifice the ultimate intention is to constitute others as desiring subjects. Finally the book examines certain historical shifts in both subjects and objects of devotion, in particular, ideals of gender and love. This treatment of shopping from the perspective of comparative anthropology represents a highly innovative approach to one of the most familiar tasks of our daily lives. Written in a clear and accessible manner, this book will be of interest to students and academics in anthropology, sociology and cultural studies, as well as anybody who wants to consider more deeply the nature of their own everyday activities.
´´Something good´´ is exactly what Tyya, Andrew, and Julie want to put into their shopping cart. ´´Michael Martchenko´s illustrations . . . are lively, simple and expressive. The characters practically jump off the page´´.--Quill and Quire, Canada´s Book Review Journal. Full-color illustrations.
So you went to get eggs from the grocery store and an hour later, you are loaded with bags of grocery that you had no idea you needed. Also, your wallet is lighter and bank balance an inch closer to the red. If you have so far been sleepwalking through grocery shopping trips, without a plan or purpose, then this book is for you ! Author of Grocery Shopping Guide: How To Save Money On Grocery Shopping , Juha Öörni likes to think of it as an art; an art that has everything to do with how food ends up in pantry and money in your bank. It all starts with you and slight strategic change of approach to the ordinary task of grocery shopping. In this book, you will find tried and tested strategies to improve your supermarket game plan, all the way from haphazard to on point. This easy to read handy book helps you with: HOW TO GO GROCERY SHOPPING ON A BUDGET REASONS TO MAKE USE OF A GROCERY SHOPPING LIST HOW TO SAVE MONEY ON GROCERIES GROCERY SHOPPING STRATEGIES FOR PEOPLE WHO HATE TO SHOP HOW TO MAKE GROCERY SHOPPING EASIER Good Health and wealth is a journey that starts at the grocery store, as you will soon come to agree with the rich information that this book will supply you with. Happy shopping!
Shopping with the Virgin Mary is a collection of small vignettes, not only about shopping, (even though shopping experiences are sprinkled throughout) but the authors growing relationship, knowledge, and understanding of Mary. Her relationship with the Virgin started off, embarrassingly, in the most benign and superficial of ways. She asked Mary to go shopping with and from that one simple request, came a slow and joyful journey of finding her in daily life. Whether she is approved by one church, local official, law enforcement group, psychiatrist, medium or Boy Scout troop seems to make no difference to Mary. She just keeps showing up whenever and wherever she is needed - to Catholics, Protestants, Pagans, Agnostics, Atheists, Aunt Harriet or Cousin Ed . . . there she is. Poof! The most important is that the holy is available to us everywhere: in large cathedrals, on majestic mountains, and in our own backyards. They are here, not just for the pious or religiously good either, but for each and every one of us . . . if we but ask.
Wandtattoo BANKSY ASTRONAUT SHOPPING im Einfkaufsparadies von Banksy... | Urban Wall Art Wandsticker. Ein großartiges Beispiel für Ironie und Tiefgründigkeit des weltweit populären Streetartisten BANKSY! HANDMADE in Berlin aus hochwertiger Wandfolie mit seidenmatter Oberfläche. Innen und aussen per Plotter exakt geschnitten, liebevoll von Hand entgittert und ohne durchsichtige Ränder. Aufgrund ihrer besonderen Materialeigenschaften passt sich die Wandfolie dem Untergrund optimal an und wirkt dadurch nach der Anbringung wie gemalt. . _GRÖSSEN, FARBEN und PREISE_ 3 Grössen und 35 Farben stehen zur Auswahl Standardfarbe SCHWARZ Größe -- (Höhe x Breite in cm) - Preis L ------- (90 x 47) ---- 39 XL ----- (115 x 60) ---- 54 XXL---- (140 x 70) ---- 68 XXXL-- (160 x 80) ---- 79 -> weitere Größen gibt es hier httpde.dawanda.comproduct88111999 BESTELLUNG Gewünschte Größe & Farbe bitte im KOMMENTARFELD des WARENKORBS mit angeben. Der Preis wird im Anschluß von uns entsprechend angepasst (Farbtöne s. Farbtafel in der Motivansicht). Ab einem Bestellwert von 50 Euro erhältst du zusätzlich ein kostenlosen Rakel (normaler Preis 1,50 ) für die Montage. Eine Montageanleitung liegt bei. . _FEATURES ZU UNSEREN MOTIVEN_ Material Wir nutzen hochwertige, seidenmatte Wandfolie made in Germany. Sie ist selbstklebend & rückstandslos wiederentfernbar. Wirkt wie gemalt! Das Motiv wirkt aufgrund seiner Materialeigenschaften auf vielen Untergründen, wie z.B. Rauhfasertapete wie gemalt. Die verwendete Folie schmiegt sich sehr gut an die Wand an und gibt auch die darunter liegende Struktur wieder. Unsere Motive sind geeignet für Tapeten - auch Rauhfaser - und nahezu alle glatten Untergründe wie Glas, Fliesen, Metall, Kunststoff, Glattputz, lackiertes Holz und Papier. Zusätzlich ist die Folie rückstandslos wieder entfernbar. Anwendungsideen Türen, Tapeten, Kühlschränke, Laptops, Spiegel, Wandschränke, Regale, Autos... . Vor dem Auftrag des Motivs ist es wichtig, dass der Untergrund staub-, fettfrei und sauber ist (Reinigung mit einem trockenen Tuch). Do whats good for you! Herstellungsart Das Motiv wird mittels Plotter exakt in die Vollfarbwandfolie geschnitten und am Ende liebevoll von Hand entgittert. Es gibt daher keine durchsichtigen Ränder oder andersfarbige Zwischenbereiche.