A bold argument that our ´´quest for cool´´ shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids while hip beer connoisseurs flaunt their knack for distinguishing a Kölsch from a pilsner. How did this pervasive desire for ´´cool´´ emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain´s ´´social calculator´´ and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain´s ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice. 1. Language: English. Narrator: James Patrick Cronin. Audio sample: http://samples.audible.de/bk/adbl/024660/bk_adbl_024660_sample.mp3. Digital audiobook in aax.
Like Tina Fey, Chelsea Handler, and other (best-selling) co-stars, Judy Greer is taking pen to paper and in her honest, self-deprecating, and hilariously relatable way reminding us why she´s not America´s sweetheart but America´s best friend. You know Judy Greer, right? Wait, what was she in again? The Wedding Planner, 13 Going on 30, 27 Dresses, The Descendants. Yes, you totally recognize her. And, odds are, if you´re like most women in America, you feel like she´s already your friend. Thankfully, Greer has finally written a book of essays about all the moments, topics, observations, and confessions that you would hope to hear from your best friend. How a midnight shopping trip to CVS can cure all. What it´s like to have stepchildren. And how she really feels about her mother. Yes, it´s all in there. But Judy Greer isn´t just a regular friend - she´s a celebrity friend. Want to know which celebs she´s peed next to? Or what the Oscars were actually like? Or which hot actor gave her father a Harley Davidson? Don´t worry - that´s included, too. Besides being laugh-out-loud funny, you´ll love her because she makes us genuinely feel like she´s one of us. Because even though she sometimes has a stylist and a make-up artist, she still wears (and hates!) Spanx. Because she starts her book like this: ´´This is who I am. This is what I think about things. This is stuff that happened to me, that could have just as easily have happened to you. I´m not that special, and we´re probably not that different. I think I am really lucky to be where I am in life, but I´ve never really lost that feeling that I don´t fit in, and if you have, will you please email me and tell me how you did it? I´m serious.´´ 1. Language: English. Narrator: Judy Greer. Audio sample: http://samples.audible.de/bk/rand/003806/bk_rand_003806_sample.mp3. Digital audiobook in aax.