Innovation und Renovation:Städte, Shopping-Malls und Medien in der Wechselwirkung Ansätze für eine mögliche Zukunftsentwicklung Margit Petermair
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The German retailer REWE Markt emphasizes digital innovation in their business strategy to optimize its supply chain efficiency and to be first in new innovative solutions that attract customers in- and off-store, off- and online. The following paper addresses digital innovation practices of REWE Markt over the past years as well as its role within the retail industry that it takes in digital terms. For 2016, one can expect new dynamics in the retail business in Europe. Amazon announced in 2015 to introduce Amazon Fresh in some European countries. Its online shopping service for fresh grocery will include delivery times less than twenty-four hours after putting the order. Competitors reactions have been for instance improved delivery times of only few hours after the order to outperform Amazon in advance. E-commerce is merely one of the big digital issues where retailers are forced to invest. Connected with that is also a great logistic chain that has to be digitally coordinated in order to keep track on the demand and crowds of data that have to be processed. Furthermore, there are efforts to develop digital in-store solutions for an improved shopping experience. In the past years, big traditional retail players have missed the chance to develop accordingly to the pace of technological developments. Now where non-traditional retail companies such as Amazon expand into grocery offerings as well as extent their logistical facilities, they are finally in their wake-up mode and grow their efforts to innovate digitally as this is a key competitive factor.
Shopping 2.0 Abenteuer Leben Reporter Carsten begibt sich auf die Suche nach den neusten Shopping-Innovationen und macht dabei Erlebnisshopping in Europas größtem Outdoor-Laden, testet eine neue Shopping-App für die Google-Brille und surft auf der Messe Euroshop beim Klamottenkauf an einer riesigen Shopping Wall. An der vier mal zwei Meter großen interaktiven RAG Shopping Wall probiert Carsten aus, wie man in Zukunft Kleidung kauft. 14 Touch-Full-HD-Displays zeigen die neusten Trends, auf Wunsch alle Informationen zur Lieblingsklamotte und fungieren gleichzeitig als Online-Shop.
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a digital view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts. Manlio Del Giudice is Associate Professor of Business Management at University of Rome Link Campus and is affiliated as Professor of Entrepreneurship and Management at the Paris Business School. His research interests include knowledge management, technology transfer, cross-cultural management, family business management, and entrepreneurship. He has authored over 100 publications for top journals and has active collaborations and affiliations with more than 20 universities globally. Maria Rosaria Della Peruta received her PhD in Business Administration from the University of Naples Federico II, Italy and performs research activity at the London Business School. Her research interests include knowledge management, cross-cultural management, family business management, and innovation management. She has authored over 50 publications with top journals and serves as the Associate Editor of Journal of the Knowledge Economy and Journal of Innovation and Entrepreneurship.
Innovation und Renovation ab 79 EURO Städte, Shopping-Malls und Medien in der Wechselwirkung Ansätze für eine mögliche Zukunftsentwicklung
Award-winning creative innovation studio, Holition, has published their latest research on in-store retail user experience surrounding facial recognition and other technology-based points of sales. Research, conducted in collaboration with University College London Interaction Centre, aims to address crucial pain points in consumer experience that involve a new generation of digital technologies. UX Series Volume I entails pioneer studies surrounding customers interactions with Holitions own FACE application, using facial recognition software to aid consumers journeys in-store. FACE specialises in makeup applications, using a plethora of technologies to analyse the consumers, skin tone, shade, skin type, facial features, and more in an effort to ease logistical issues of shopping in-store for and trying on makeup products. The findings underline the apps potential to support consumers whilst shopping and to drive purchase intentions.
Tradition and innovation intertwine here: artistic masterpieces, windmills, tulips and candlelit cafés coexist with groundbreaking architecture, cutting-edge design and phenomenal nightlife. Lonely Planet will get you to the heart of Netherlands, with amazing travel experiences and the best planning advice. Lonely Planet The Netherlands is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Stroll the intricate canals of Amsterdam, revel in Utrecht´s nightlife or stand amid acres of flowering colour in South Holland; all with your trusted travel companion. Get to the heart of the Netherlands and begin your journey now! Inside Lonely Planet The Netherlands Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, Dutch art, architecture, landscape, cuisine, entertainment, shopping, cycling and more Free, convenient pull-out Amsterdam map (included in print version), plus over 30 maps
This is the first book to deal with the innovative technologies in the field of textiles and clothing sustainability. It details a number of sustainable and innovative technologies and highlights their implications in the clothing sector. There are currently various measures to achieve sustainability in the textiles and the clothing industry, including innovations in the manufacturing stage, which is the crux of this book. Dr. Subramanian Senthilkannan Muthu currently works for SGS as a global sustainability consultant, based at Hong Kong. He gained his diploma, bachelors and masters in Textile Technology from leading institutes in India. He was awarded his doctorate by The Institute of Textiles and Clothing of The Hong Kong Polytechnic University for his dissertation entitled, Eco-functional Assessment of Grocery Shopping Bags. He has more than seven years of industrial experience in textile manufacturing, textile testing and sustainability evaluation of various materials. He was an outstanding student and received numerous awards and gold medals during his studies. He has more than 80 academic publications in various textiles and environmental journals to his name. Additionally he has 2 patents, and has written 6 book chapters and over 25 scientific books and numerous conference publications. He is also an editor, editorial board member and reviewer for many international peer-reviewed journals in the field of textiles and environmental science.
Stadt der Zukunft und Wiege der US-Geschichte, Förderer von Innovationen und Festung der Tradition - Boston hat viele Facetten und bietet Abwechslung für viele Tage: Entdecken Sie berühmte Museen, herrliche Shoppingviertel, blühende Gärten und grüne Parks - der Top 10 Boston bietet Ihnen alle Informationen, die Sie für einen unvergesslichen Aufenthalt benötigen: Highlights: Sie sind nur kurz in der Stadt, wollen aber nichts verpassen? Dann sind Sie in der Rubrik ´´Bostons Highlights´´ genau richtig. Hier werden Sie auf direktem Weg zu den zehn wichtigsten Sehenswürdigkeiten der Stadt geführt, die jeweils auf einer Doppelseite ausführlich vorgestellt werden: vom Freedom Trail über die Harvard University bis zum Museum of Fine Arts. Für diejenigen unter Ihnen, die nur für zwei oder vier Tage in Boston sind und die Zeit optimal nutzen wollen, bieten die Tagestouren-Vorschläge eine hilfreiche Inspiration für Ihre Reiseplanung. Die Touren sind zudem auf einer übersichtlichen Karte eingezeichnet. Themen: Falls Sie ein spezielles Interesse haben, bieten die themenorientierten Listen eine ideale Grundlage für Ihre Reiseplanung: Von Attraktionen an der Waterfront über Inseln im Boston Harbor und Ausflüge ins Historische Neuengland bis hin zu kostenlosen und unbekannten Attraktionen - hier finden Sie garantiert etwas für Ihre individuellen Bedürfnisse. Stadtteile: Ob Beacon Hill, Downtown & Financial District oder Cambridge & Somerville - hier finden Sie die einzelnen Stadtteile übersichtlich und ausführlich präsentiert. Die Kapitel und anschaulichen Stadtteilkarten zeigen die schönsten und interessantesten Sehenswürdigkeiten, Shopping-Tipps sowie Restaurant- und Tourenvorschläge auf einen Blick. Reise-Infos: Die zahlreichen praktischen Hinweise mit Hotelempfehlungen, Tipps zur Anreise, zu öffentlichen Verkehrsmitteln, Sicherheit und Gesundheit sowie Geld und Kommunikation ermöglichen es Ihnen, sich bestens auf die Reise vorzubereiten und vor Ort problemlos zurechtzukommen. Extrakarte zum Herausnehmen: Damit Sie in der pulsierenden Metropole nicht die Orientierung verlieren, finden Sie auf dieser laminierten Karte übersichtliche Stadtpläne sowie einen Nahverkehrsplan. Kulinarischer Sprachführer: Damit Sie sich auch kulinarisch in der Stadt zurechtfinden, gibt es erstmals einen visuellen Sprachführer zum Thema ´´Speisen & Getränke´´ zum Herausnehmen.
Masters Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers environment has always been influencing consumers decision-making processes. With the end of the seller dominated marketing approach and the rise of a customer orientated marketing approach, at the end of the 1960s, the significance of marketing communication increased, in order to inform consumers and to establish a customer relationship. The dissemination of new technologies and innovations such as colour television, home computer and the internet has contributed to an increasing benefit for consumers and organizations. Consumers choices increased in terms of product variety and hence the complexity of consumers decision-making processes rose. Therefore, it has been ever since relevant for marketers to analyse and evaluate consumers decision-making processes and consumers behaviour. With the evolution and diffusion from mobile phones to smart phones a newdf horizon for consumers opened and a new dimension to mobile devices added, consisting of the accessibility and availability of information regardless location and time. Consequently, consumers decision-making processes have been influenced and the relevancy of mobile-location based marketing and related services for consumers and organizations increased. The present master dissertation constitutes on the increasing importance of mobile location-based marketing and services. The objective is to investigate the impact of location-based services on consumers buying behaviour which is significantly impacted by consumer-decision making processes. Therefore, relevant theoretical models and theories concerning consumers decision-making process and buying behaviour are described and evaluated. Furthermore, primary data is collected via online questionnaires and face-to-face interviews, in order to conduct an empirical analysis. The results reveal that consumers requirements, towards mobile-location based marketing including location-based services such as shopping apps and mobile advertisement, are segmented. It is identified that technology affine consumers are more likely to purchase across-channels. Further, these consumers show a higher acceptance of stimuli conveyed by mobile advertisement. Personal and psychological factors such as price sensibility, lifestyle orientation and consumers involvement are identified as impacting factors on consumers decision-making process within this research.