How to Find The Truth Do you worry about what´s happening at the point of customer contact? Do you worry that you´re not getting the truth filtered up through the organisation? In Mystery Shopping Mastery, real-life practitioner Steven Di Pietro gives you the definitive guide on how to measure customer service and sales. Steven has been in the mystery shopping industry for over 10 years. He shares real-life examples and strategies to help you understand the full scale of measurement possibilities and choose the best one for your business. In this book, you´ll discover: How you intentionally and unintentionally get lied to. The different ways to measure customer service and sales. How to maximise and measure the ROI of a program. How to run a best practice mystery shopping program. How to choose a mystery shopping supplier. Along the way, Steven also shares some of the crazy things that happen in retail within different industries, so you can learn what to do and what not to do. Regardless of the size of your organisation, this book is an invaluable resource for retailers, manufacturers, and other research companies.
An intimate glimpse of the artistry of two women whose beautiful, evocative, and carefully curated interiors are crafted from what they find around them. Zoe Ellison and Alex Legendre have created a beautiful shopping and interiors experience with their unique store i gigi - a haven of beautiful gifts and unique pieces for your home. The muted, earthy colour palette is chic and modern and yet utterly timeless, allowing their pieces to fit seamlessly into any home. In this, their first book, they share their secrets and open their hearts as they describe the journey they have taken, what makes them tick and their philosophy, friendship, inspirations, ideas and interiors. i gigi is a destination store, selling the idea of a beautiful yet practical and achievable lifestyle. Their interiors feature reclaimed and revamped pieces and rooms that have been created on a shoestring. With stunning photography throughout, this is a truly fascinating look into their world.
Nutritional specialists Harvey and Marilyn Diamond explain how to eat more kinds of food than ever before without counting calories--and still lose weigh--by observing the natural cycles of the body cycles. A four-week meal plan, menus, shopping tips, and recipes are included.
The original What Not to Wear from one of fashion´s most enduringly stylish women ... Written by French style guru Madame Genevieve Antoine Dariaux, Elegance is a classic style bible for timeless chic, grace, and poise -- every tidbit of advice today´s woman could possibly need, all at the tips of her (perfectly manicured) fingers.From Accessories to Zippers, Madame Dariaux imparts her pearls of wisdom on all things fashion-related -- and also offers advice on other crucial areas in life from shopping with girlfriends (don´t) to marriage and sex.
This book argues for the importance of the theory of the culture industry in today´s world. It begins by considering the neglect of the culture industry in the second and third generation of the Frankfurt School, presenting historical background information and criticisms on the theories of Habermas and Honneth. In our age, the culture industry is something quite different from what Adorno and Horkheimer described or could even imagine in the twentieth century. Today, the masses can not only access the media but can also respond to the messages they receive. A key question that arises, then, is why the masses, even after gaining access to their own media, still adhere to the values of the capitalist system? Why haven´t they achieved a class consciousness? This work seeks to answer those questions. Drawing on Jean Baudrillard´s work, it reveals the semiotic aspects of the culture industry and describes the industry in the age of simulation and hyperreality. The book argues that the culture industry has now entered the micro level of our everyday life through shopping centers, the image of profusion and more. Further, it explores new aspects of the culture industry, such as a passion for participating in the media, the consumed vertigo of catastrophe, and masking the absence of a profound reality. As such, the book will particularly appeal to graduates and researchers in sociology and sociological theory, and all those with an interest in the Frankfurt School and the works of Jean Baudrillard.
Here are forty-six contemporary image-makers who are noted for their candid depictions of life on the streets and in the subways, at shopping malls and movie theaters, on beaches and in parks. Included are luminaries such as Magnum members Bruce Gilden, Martin Parr, and Alex Webb (who are still ´´seeing what is invisible to others,´´ as Robert Frank put it), along with an international group of emerging photographers whose individual biographies illuminate the stories behind their pictures of New York, Tokyo, Delhi, or Dakar. Four thought-provoking essays and a global conversation between leading street photographers explore the compelling and often controversial issues in the genre. A select bibliography and a resource section for aspiring street photographers complete the book. 300+ full-color photographs
Experience all of Madeira´s attractions with this up-to-date, authoritative guide, packed with Insider Tips. Most holidaymakers want to have fun and feel relaxed from the moment they arrive at their holiday destination - that´s what Marco Polo Guides are all about. You´ll discover fabulous hotels, restaurants, trendy places, the best night life, plus shopping tips, suggestions for those on a tight budget, tips for travel with kids and ideas for sports and other activities. Also contains: the Perfect Route, Festivals & Events, Travel Tips, Links, Blogs, Apps & more, plus a Portuguese phrasebook and comprehensive index. MARCO POLO Madeira presents an island with varied landscapes almost like no other. The guide leads you along spectacular coasts, through green valleys, ancient juniper forests and to impressive summits. But it isn´t just nature lovers who´ll find Madeira a paradise: in the capital, Funchal, shopping and culture are both at large, while beaches and lidos are ideal for relaxing.The Insider Tips reveal how you can see Madeira from above, and the Best Of pages highlight unique aspects of Madeira, recommend things to do for free, have tips for rainy days and for where you can relax and unwind. The Perfect Route takes you right across the island, visiting the best places en route. You´ll find out What´s Hot on the island and which websites, blogs and apps can tell you more. The Trips & Tours chapter takes you to cascading waterfalls and though a largely virgin wilderness where fitness and sureness of foot are essential. In Sports & Activities you´ll find all the contact details for pursuits such as canyoning and parasailing alongside more established pastimes of hiking and water sports. The Dos & Don´ts tell you why even men shouldn´t walk around without a top on and why women can leave their high heels at home. MARCO POLO Madeira provides comprehensive coverage of the island. To help you get around there´s a detailed road atlas, maps of Funchal and the island´s bus routes in the backcover, plus a handy pull-out map.