Angebote zu "Media" (376 Treffer)

Factors Influencing Customers Perception toward...
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Research Paper (postgraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they dont have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the Factors Influencing Consumer Perception towards Online Shopping. The objective for this research is to know the customer perception and identify the factors which influence the online customers. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likerts five-point scale ranging from (1-5) where 1 Means not at all important and 5 Means most important .The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information). A rare amalgamation of an educator, an administrator and a researcher, Dr. Kunal Gaurav has earned his Doctorate in Business Administration from Aligarh Muslim University (AMU), Aligarh, India. Aligarh Muslim University (AMU) has the distinction of being one of Indias most renowned and iconic Higher Education Institutions, occupying a crucial place in the emergence and preservation of both cultural and intellectual heritage of India. His doctoral research was intended to investigate the Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty in Indian Automobile Industry. He is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA - Accredited Management Teacher and currently working as Professor in the area of Marketing & Associate Dean (Strategic Research) at ICBM - School of Business Excellence, Hyderabad. ICBM - School of Business Excellence, Hyderabad is one of the top business schools in the country blessed with ACBSP accreditation in addition to the approval from AICTE, Ministry of HRD, and Govt. of India. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship. Apart from research article publications in various refereed journals he has presented several papers at national and international conferences. He also holds the honorary position of Senior Vice President of Operations - Internationally Accepted Marketing StandardsBoard (IAMSB), International Institute of Marketing Professionals (IIMP), Canada.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Underspent - How I Broke My Shopping Addiction ...
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Do you want to break your impulse shopping addiction and habit of buying stuff, without dramatically changing your life? Do you want to save money? Do you want to be Underspent, not overspent? Right now, the rising cost of living is one of the biggest issues in Australia, America and the UK. According to the media, the average American owns 3.5 credit cards and owes US$15,799 in credit card debt. Three out of five American families cant pay off their credit card debts. In the UK, someone is declared insolvent or bankrupt every five minutes, and a property is repossessed every eighteen minutes. Thirteen per cent of Australian adults and seventeen per cent of Aussie kids live below the poverty line, whilst the average Australian adult spends the first eight weeks of each year working just to pay for their car. There are more than eighteen million shopaholics in the United States, and five per cent of all waste in Australian landfill is discarded clothing. In this groundbreaking and entertaining book, Rachel reveals the Seven-Step Process she took to break her shopping addiction and buying habit, without dramatically changing her life. For Rachel, the ultimate result of implementing the seven steps set out in this book was: •being Underspent-spending less than usual (she was spending less money than was required and expected) •breaking her impulse shopping addiction and habit of buying stuff •saving 38 per cent of her net (take-home) annual salary •feeling happier and more content. This is a book that people can use, not just agree with. Underspent examines in detail the problems caused by impulse shopping addictions, what triggers our shopping and buying, the challenges and personal battles we face when quitting and the seven steps to being Underspent. This is a practical guide for men and women who want to quit shopping and save money. With case studies, stories, information and practical exercises, Rachel shows you how to apply the seven steps.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Stress beim Online-Shopping. Untersuchung der A...
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Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,2, Europäische Fernhochschule Hamburg, Sprache: Deutsch, Abstract: Veränderte Lebens- und Arbeitsbedingungen führen bei immer mehr Menschen zu überdurchschnittlichem Stress. Die psychosozialen Folgen wirken sich auf alle Lebensbereiche aus, auch auf das Einkaufen in Online-Shops. Der Online-Handel gewinnt zunehmend an Bedeutung in der deutschen Wirtschaft und muss sich den veränderten Bedürfnissen seiner Kunden anpassen. Diese Arbeit zeigt, dass überdurchschnittlicher Stress keine signifikanten Auswirkungen auf das Kaufentscheidungsverhalten der Kunden hat: weder auf die Irrationalität des Entscheidungsverhaltens im Allgemeinen noch auf das Impulskaufverhalten im Speziellen. Einzig drei der gemessenen Konstrukte weisen auf Einwirkungen von Stress auf das Entscheidungsverhalten hin: Choice under Conflict, Flow-Erleben und das Prinzip der Sozialen Bewährtheit. Diese zeigen, dass einige Trends für den Online-Handel zukünftig an Bedeutung gewinnen: Personalisierung, Augmented Reality und Social Commerce.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Shopping for a CEO´s Wife: Shopping for a Billi...
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Snowbound. Sounds so romantic, with visions of cuddling before a roaring fire, hot chocolate spiked with brandy, and a secret elopement. Wait. What? My fiancé´s father won´t stop trying to turn our pending wedding into a three-ring media circus so he can get free publicity for his family´s Fortune 500 company. My mother has decided she´s done with All Things Wedding and asks her teacup Chihuahua for mother-of-the-bride advice. They´ve all gone certifiably mad. Then the stress from the wedding puts my mother in the hospital, I scream at my future father-in-law in front of a camera crew and the video goes viral, and the romantic wedding that started with Andrew´s grand Pride and Prejudice proposal looks less like Jane Austen and more like Dostoyevsky. So what do you do when you´re a fixer and you can´t fix something? You give up on it. Not on Andrew, silly. The wedding. Shopping for a CEO´s Wife is the 12th book in Julia Kent´s New York Times best-selling Shopping series. As Shannon and Declan enjoy their newlywed bliss, Andrew´s father wants to exploit Amanda and Andrew´s nuptials, much to Amanda´s chagrin. Can she learn to stand up to her future father-in-law and fight for what´s right? But the real question is: will Spritzy the teacup Chihuahua end up being a flower girl? 1. Language: English. Narrator: Amy McFadden. Audio sample: http://samples.audible.de/bk/acx0/094586de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 03.01.2018
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Media in the Tampa Bay Area als Taschenbuch von
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Media in the Tampa Bay Area:Media in St. Petersburg, Florida, Television stations in the Tampa Bay Area, WTSP, WTVT, Home Shopping Network, Bay News 9, WFTS-TV, St. Petersburg Times, WFLA-TV, WTOG, WTTA, PolitiFact. com, WSUN-TV, WMOR-TV, WPLP, WXPX-TV, WUSF-TV, WEDU

Anbieter: Hugendubel.de
Stand: 20.04.2018
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Wahrgenommenes Risiko beim Online-Shopping - Au...
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Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Freie Universität Berlin, Sprache: Deutsch, Abstract: Die derzeitige Situation des Online-Handels wirft zwei zentrale Fragestellungen auf. Einerseits sollte untersucht werden, welche Gründe überhaupt dafür sprechen, das Online-Shopping den anderen Einkaufsformen vorzuziehen und andererseits, was die Konsumenten trotz nachweisbarer Nützlichkeit des Internetkaufs davon abhalten könnte, diese Einkaufsform zu wählen. Der Gegenstand dieser Diplomarbeit ist es, der zweiten Fragestellung nachzugehen. Als Bezugsrahmen zur Behandlung des Problems wird die Risikotheorie gewählt. Um das Verhalten des Konsumenten im Internet erklären, prognostizieren und durch gezielte Maßnahmen beeinflussen zu können, bedarf es der Übernahme und Weiterentwicklung der Erkenntnisse und Methoden aus der traditionellen Marketingforschung.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Marketing. Erfolgsfaktoren der strategischen An...
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Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule21 gemeinnützige GmbH, Sprache: Deutsch, Abstract: Dieser Text handelt von den Erfolgsfaktoren der strategischen Angebotspolitik. Es wird der Begriff des Marketing näher erklärt und anhand eines Shoppingcenters die unterschiedlichen Strategien im Marketing erläutert. Aus dem Inhalt: - Marketing; - Angebot und Preis; - Branchenmixpolitik; - kollektive Servicepolitik; - Kollektive Qualitätspolitik

Anbieter: ciando eBooks
Stand: 07.11.2017
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Shopping Malls im Internet - Eine Analyse der C...
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Diplomarbeit aus dem Jahr 1999 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Hochschule Ludwigshafen am Rhein, Sprache: Deutsch, Abstract: Betrachtet man die aktuellen Entwicklungen im Internet-Bereich, so kann man erkennen, daß die elektronischen Marktplätze und somit auch der Verkauf von Produkten und Dienstleistungen in Zukunft die Regeln des Wettbewerbs in den verschiedenen Branchen stark verändern wird. Doch das Online-Geschäft befindet sich in Deutschland noch in der Anfangsphase und bei vielen Unternehmen ist die Internet-Euphorie schon wieder in Ernüchterung umgeschlagen. Der Grund hierfür liegt oftmals in den zu hohen Erwartungen der Unternehmen, aber auch am fehlenden Know-How und der Unkenntnis über die Struktur und das Profil des neue Mediums Internet. Das Wirtschaftsleben der heutige Zeit ist gekennzeichnet durch den globalen Wettbewerb und der ständig ansteigenden Anforderungen der Kunden und Geschäftspartner. In der Zukunft werden die Unternehmenserfolge von der Zeit, den Kosten und der Kunden- und Lieferantennähe geprägt. Das Konzept der Anpassung an die neuen Anforderungen liegt in der elektronischen Unterstützung der Geschäftsabwicklung

Anbieter: ciando eBooks
Stand: 07.11.2017
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Impact of Store Atmospherics on Impulse Buying ...
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Masters Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.

Anbieter: ciando eBooks
Stand: 21.11.2017
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The Impact of Interactive Media on Consumer Buy...
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The Impact of Interactive Media on Consumer Buying Behavior:A Case Study Analysis on Television Home Shopping Leonie Matzick

Anbieter: Hugendubel.de
Stand: 06.04.2018
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