Angebote zu "Media" (376 Treffer)

Consuming Media als eBook Download von Erling B...
63,99 € *
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(63,99 € / in stock)

Consuming Media:Communication, Shopping and Everyday Life Erling Bjurstrom, Hillevi Ganetz, Johan Fornas, Becker

Anbieter: Hugendubel.de
Stand: 06.04.2018
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Entwicklung einer Marktwachstumsstrategie. Mark...
14,99 € *
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Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Diese Marktwachstumsstrategie beschäftigt sich mit der Einführung des Online-Geschäftsmodells Curated Shopping auf der eigenen Homepage und deren Auswirkungen auf die Dachmarke Hugo Boss. Die Zukunft der Mode- und Textilbranche ist vielversprechend. Für viele bedeutet die Mode Ausdruck der Identität, Wohlbefinden und Kreativität. Die meisten Deutschen wollen dabei nicht auf Luxus verzichten - dies zeigt der Digitalvermarkter TOMORROW FOCUS Media in seiner Social Trends Studie zum Thema Luxus & Lifestyle. Vor allem im Internet manifestiert sich der Trend: Luxusinhaber kaufen verstärkt online. Das ist einer der Gründe, warum der deutsche E-Commerce Markt in den letzten Jahren erstaunliche Wachstumsraten erzielt hat und neue Entwicklungen wie Click-and-Collect, Live-Tracking des Paketdienstes, Cloud Computing oder auch Curated Shopping aufweist. Unter dem Begriff Curated Shopping (deutsch: betreutes Einkaufen) wird ein Geschäftsmodell verstanden, bei dem der Händler eine Vorauswahl an Produkten trifft, um diese dem potenziellen Kunden zu präsentieren. Die Rolle des Händlers wird dabei als diejenige eines Kurators im Sinne eines Vermittlers gesehen. Auf dem Markt tummeln sich einige wenige etablierte und bekannte Anbieter wie Outfittery, Modomoto, Zalon oder Kisura. Der Hugo Boss Konzern, eines der führenden Modeunternehmen im Premium- und Luxussegment des globalen Bekleidungsmarktes, ist in diesem jungen Markt bisher noch nicht vertreten. Im ersten Teil der Ausarbeitung erfolgt eine Analyse des Unternehmens Hugo Boss AG und dessen Produkte. Des Weiteren wird die Marktlage von Curated Shopping und die Potenziale im Fashion-ECommerce-Segment unter die Lupe genommen. Der zweite Teil befasst sich mit der konkreten Wachstumsstrategie. Dies beinhaltet die Formulierung und Begründung der Strategie, Festlegung der Zielgruppe, Schwerpunkte im Marketing-Mix und eine kritische Beurteilung der Strategie.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Mobile Phones as the Ultimate Shopping Assistan...
34,99 € *
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Masters Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Shopping Environments 3.0 - Die Customer Journe...
59,99 € *
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Was macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Smartphone tatsächlich auf das Informations- und Konsumverhalten von uns allen? Unbegrenzte Konsummöglichkeiten, Multi-Optionalität, Flexibilität oder eher Störfaktoren, Überfluss und Überreizung? Die vorliegende Studie greift die stark ansteigende Nutzung von mobilen internetfähigen Endgeräten auf und untersucht die Auswirkungen von Smartphone, Tablet & Co. auf das Kaufverhalten in und um den PoS. Weiterhin werden werbliche Aktivitäten und Soziale Netzwerke in ihrer Auswirkung auf das Kaufverhalten in Einkaufsumgebungen analysiert. Die Studie greift die stark ansteigende Nutzung von mobilen internetfähigen Endgeräten auf und untersucht die Auswirkungen von Smartphone, Tablet & Co. auf das Konsum- und Kaufverhalten in und um den PoS. Weiterhin werden werbliche Aktivitäten und Social Media in ihrer Auswirkung auf das Kaufverhalten in Einkaufsumgebungen analysiert. Ziel dieser Studie war es, die Auswirkungen von Smartphones, also mobilen internetfähigen Endgeräten und von sozialen Netzwerken auf das individuelle Konsumverhalten am PoS und in Einkaufsumgebungen (zum Beispiel in Fußgängerzonen oder innerhalb von Ladenpassagen, Einkaufszentren, etc.) zu analysieren. Die Verhaltenswirkung beim Einsatz von Elementen multisensorischer Kommunikation wurde ebenfalls untersucht.

Anbieter: ciando eBooks
Stand: 07.11.2017
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How to Contact Amazon Customer Service Support ...
4,95 € *
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Please note: This audiobook is not an official Amazon product. This audiobook is not endorsed by or affiliated with Amazon or Audible. You´re about to discover the number-one secret to contacting Amazon customer service support by toll-free telephone numbers, chat, email and social media! Founded by Jeff Bezos on July 5, 1994, Amazon is a tech giant that easily takes the crown of the world’s largest retailer in relation to their market capitalization and revenue. If you’ve shopped online, it’s very likely that you’ve shopped at Amazon. If you have any experience with online shopping, you know that it can be fraught with many problems. For instance, you can experience payment problems where the sticker price on an item before you buy it is not the same price charged, where an item listed as offering ´´free shipping” ends up charging your credit card for shipping, and of course instances where after purchasing, your goods take way longer than normal to ship to you. It could also be that the wrong item is delivered to you or what was delivered is not as described. It’s for these reasons - and many others that we shall discuss shortly - that most big retailers have an adept customer support team that’s capable of resolving any issues that may arise during the customer purchase cycle or process. Amazon is no exception. Irrespective of which issues you have with your Amazon order, whether you have a problem with delivery of a specific order, the amount charged to your credit card, or you want to learn about specific services, Amazon offers various ways through which you can contact them. In this guide, we shall be discussing how you can contact Amazon customer support through their toll-free numbers, via chat, email, and social media and more importantly, how to make sure your experience is a fulfilling one, and that it resolves your issue/s. Here is a preview of what you´ll learn.... Instances when contactin... 1. Language: English. Narrator: Teagan McKenzie. Audio sample: http://samples.audible.de/bk/acx0/107747de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 11.02.2018
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ADAC Reiseführer Istanbul als Buch von Elisabet...
9,99 € *
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(9,99 € / in stock)

ADAC Reiseführer Istanbul:Paläste, Moscheen und Kirchen, Shopping, Museen, Nachtleben, Schiffstouren, Hotels, Restaurants ADAC Reiseführer Elisabeth Schnurrer

Anbieter: Hugendubel.de
Stand: 14.04.2018
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Ctrl Alt Delete - Reboot Your Business. Reboot ...
3,99 € *
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The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the worlds leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you dont, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. Thats a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of squiggle which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not a book about change management but rather a book about changing both you AND your business model. ????? ???????? Google ???????????? ????????? ???????? ??????-?????????? ??????? ??????? ???????, ??? ?????????? ? ???? ????-???????? Googleplex ? ???????-??? ????? ??????. ?????? Marketing ???????? ??? ????? «???-?????? ????????? ??????????», ? ????? ?????? «????? ?? ??????? ????????? ???????? ????? ? ???????? ???????». ? ?? ??? ????? ???? ????? ? ?????? ??????? ??????? ???????????? ?? ???????? ?????????? ? ????????? ?? ?????? iMedia25. ???? ????? - ???????? ???????? ????????? ????????? ?????????? ? ???????????? (???? ??? ?? ????????????, ????? ??? ???????? ????????????), ?????????? ??????? ? ??????? ?????????, ?????????? ?????? ? ??????.

Anbieter: ciando eBooks
Stand: 12.12.2017
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A Brief History of Life in Victorian Britain , ...
23,95 € *
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How a nation grew into an empire and the birth of a modern society The Victorian era has dominated the popular imagination like no other period, but these myths and stories also give a very distorted view of the 19th century. The early Victorians were much stranger than we usually imagine, and their world would have felt very different from our own. It was only during the long reign of the Queen that a modern society emerged in unexpected ways. Using character portraits, events, and key moments, Paterson brings the real life of Victorian Britain alive - from the lifestyles of the aristocrats to the lowest ranks of the London slums. This includes the right way to use a fan, why morning visits were conducted in the afternoon, what the Victorian family ate, and how they enjoyed their free time, as well as the Victorian legacy today: convenience food, coffee bars, window shopping, mass media, and celebrity culture. 1. Language: English. Narrator: Mark Meadows. Audio sample: http://samples.audible.de/bk/adbl/010322de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Ctrl Alt Delete: Reboot Your Business. Reboot Y...
25,95 € *
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The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world´s leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don´t, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That´s a very strong warning, but in his new audiobook, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of ´´squiggle´´ which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not an audiobook about ´´change management´´ but rather an audiobook about ´´changing both you AND your business model.´´ 1. Language: English. Narrator: Mitch Joel. Audio sample: http://samples.audible.de/bk/hach/001223de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Minimalism is the key to happiness - Throw ball...
3,99 € *
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About the book Minimalism is the key to happiness: Throw ballast overboard! (Minimalism: Declutter your life, home, mind & soul) We live too fast, rush through overfull days, and there is always too much lying around. But that could change. Because: In every one of us is the stuff of the time-millionaire. We ourselves are the ones who turn the clock, because we are stuffing more and more into our everyday lives, and that makes our precious time of life short. We do not have too little time, but too much to do. In this way we ourselves bring the hectic pace into our lives, which we want to avoid. Never really get to the point, and always thinking somewhere else. A simple life with more success, freedom, happiness, money, love and time - that's what we all want. But in our modern performance-oriented society, however, this simplicity often falls by the wayside: consumption, ownership and performance seem to be the more important values, at least superficially. Minimalism as a way of life refers to a way of living that enables everyone to concentrate on the essential things. Minimalism can, but does not have to cover all areas of life. Whoever decides to want to live minimalistically, usually does so very consciously. The motives are almost always similar: # Pressure to perform and career constraints: Too much stress at work, in studies and in leisure time # Excessive lifestyle...body worship, shopping and social media communication: overtaxed by exaggeration and abundance # Manipulation by the marketing industry: social coercion to possess certain consumer goods Minimalism means self-determination and self-realization. Do not let others or society dictate what a good and right life should look like. Freeing yourself from black and white thinking, reducing ownership and responsibilities to save time and money and have more energy for family, friends, hobbies and travel. Start today by making the most of your life and building a positive mindset. Becoming a MINIMALIST...begins in the HEAD!

Anbieter: ciando eBooks
Stand: 13.02.2018
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