Die vierbändige Reihe für die Wirtschaftsschule Bayern deckt die Lerninhalte für das Fach Englisch lehrplangerecht ab. Eine moderne Gestaltung, aktuelle und schülergerechte Texte, viele Hörverständnisübungen und handlungsorientierte Aufgabenstellungen sorgen bei den Schüler/-innen für einen nachhaltigen Lernerfolg. Die Bände wiederholen wichtige Grammatikregeln, vermitteln fachspezifisches Vokabular und bieten dazu jeweils ein ausführliches Vokabelverzeichnis im Anhang. Band 9 beinhaltet die Themen der mündlichen Prüfung, z.B. Media, Communication, Landeskunde, Shopping, Business, Advertising and Marketing, Free Time Activity Unterrichtsbegleitmaterialien mit zahlreichen Extra-Übungen und weiteren Unterlagen sind separat erhältlich: als gedrucktes Exemplar (Bestell-Nr. 20583PD, 1. Auflage) als CD-ROM (Bestell-Nr. 20583, 1. Auflage) als PDF zum Download (Bestell-Nr. 20583DL, 1. Auflage) Lehrbuchbegleitende Audio-Materialien zum Download sind separat erhältlich: Bestell-Nr. 20584, 1. Auflage
Today?s teens are a force to be reckoned with.Businesses focused on Millennials . . . beware! Their successors are right around the corner ? promising bigger challenges, but much greater opportunities.Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially-conscious cohort requires real change, not just tweaks to the Millennial plan.Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to:Get past the 8-second filterAvoid blatant advertising and tap influencer marketingReflect their valuesUnderstand their language and off-beat humorAdapt content and social media strategiesOffer the shopping experiences they expectAnd moreBy 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be ´´the world´s most customer-centric´´ company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will be launched customers expectations always define the key features. But what an internet company would Amazon be if this customer centric mission wouldn´t be promoted and capitalised. Grown up with the internet and familiar with all its marketing instruments, Amazon uses every opportunity to promote its brand and the offered services. Beside the user-experience Amazons success depends on its propagation and accessibility. Amazon manages this by sophisticated partner programs to grow fast and continuously. In consequence of the market power Amazon has, the prices for goods are more than competitive in the internet. Since the internet still hasn´t reached its maximum capacity and far not everybody especially elder generations uses the internet for daily shopping, Amazons growth will continue and further customer-centric services will follow as long as the vision keeps alive.
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The German retailer REWE Markt emphasizes digital innovation in their business strategy to optimize its supply chain efficiency and to be first in new innovative solutions that attract customers in- and off-store, off- and online. The following paper addresses digital innovation practices of REWE Markt over the past years as well as its role within the retail industry that it takes in digital terms. For 2016, one can expect new dynamics in the retail business in Europe. Amazon announced in 2015 to introduce Amazon Fresh in some European countries. Its online shopping service for fresh grocery will include delivery times less than twenty-four hours after putting the order. Competitors reactions have been for instance improved delivery times of only few hours after the order to outperform Amazon in advance. E-commerce is merely one of the big digital issues where retailers are forced to invest. Connected with that is also a great logistic chain that has to be digitally coordinated in order to keep track on the demand and crowds of data that have to be processed. Furthermore, there are efforts to develop digital in-store solutions for an improved shopping experience. In the past years, big traditional retail players have missed the chance to develop accordingly to the pace of technological developments. Now where non-traditional retail companies such as Amazon expand into grocery offerings as well as extent their logistical facilities, they are finally in their wake-up mode and grow their efforts to innovate digitally as this is a key competitive factor.
Lonely Planet: The world´s leading travel guide publisher Where To Go When, the ultimate trip planner for every month of the year, is a beautifully illustrated book that is both practical and inspiring. For every month of the year it presents 30 recommendations of destinations that are at their best during each month, whether due to their climate, or value or because there´s a lot going on. The suggestions feature every flavour of travel experience from culture-rich city breaks and tropical beach holidays to adventurous road trips and wildlife-watching expeditions. Every corner of the planet is covered so you´ll find out when the best time to see mountain gorillas is or to go shopping in Paris. The book is organised by month. At the start of each chapter a flowchart guides you through the options so readers can filter the recommendations according to their interests. Whether you´re into beaches, trying the local specialities or backpacking off the beaten path, there will suggestions for you. Diagrams also depict the climate, value for money and family friendliness of each suggestion in the month. Then Lonely Planet´s authors explain in detail why each destination has been selected. The text describes the place and why it´s special at that particular time. The destinations are illustrated by inspiring photographs and have a small infographic that shows the key reasons to go. Practical details make the first step of planning a trip easier. Packed with facts, photos and new ideas for your next adventure, Where to Go When will inspire and interest anybody who loves travel. About Lonely Planet: Started in 1973, Lonely Planet has become the world´s leading travel guide publisher with guidebooks to every destination on the planet, gift and lifestyle books and stationery, as well as an award-winning website, magazines, a suite of mobile and digital travel products, and a dedicated traveller community. Lonely Planet´s mission is to enable curious travellers to experience the world and to truly get to the heart of the places they find themselves in. TripAdvisor Travelers´ Choice Awards 2012, 2013, 2014, and 2015 winner in Favorite Travel Guide category ´Lonely Planet guides are, quite simply, like no other.´ - New York Times ´Lonely Planet. It´s on everyone´s bookshelves; it´s in every traveller´s hands. It´s on mobile phones. It´s on the Internet. It´s everywhere, and it´s telling entire generations of people how to travel the world.´ - Fairfax Media (Australia)
Lonely Planet Hainan, Guangdong & Southeast China is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you in this region. Admire the crouching dragons of the Hakka architecture at Meizhou, soak up the sun and cocktails at China´s top beach resorts in Sanya or sample authentic chili-laden xiangcai in food-loving Changsha, all with your trusted travel companion. Begin your journey now! Inside Lonely Planet Hainan, Guangdong & Southeast China: Full-color maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - the history, the people, outside activities, the arts, the food, the architecture Useful features - includes Need to Know, First Time, and more Covers Guangzhou, Zhoqing, Shenzhen, Meizhou, Changsha, Shaoshan, Nanchang, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalize your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations´ websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Hainan, Guangdong & Southeast China is perfect for both exploring top sights and taking roads less traveled in this particular region of China. Looking for more extensive coverage? Check out Lonely Planet China for a comprehensive look at all that the country has to offer. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world´s leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveler community. Lonely Planet covers must-see spots but also enables curious travelers to get off beaten paths to understand more of the culture of the places in which they find themselves
Discover South Africa, Lesotho and Swaziland with the most incisive and entertaining guidebook on the market. Whether you plan to safari in Kruger National Park, savour the fine wines of the Western Cape or explore the village where Nelson Mandela grew up, The Rough Guide to South Africa, Lesotho & Swaziland will show you ideal places to sleep, eat, drink and shop along the way. Inside The Rough Guide to South Africa, Lesotho & Swaziland - Independent, trusted reviews written in Rough Guides´ trademark blend of humour, honesty and insight, to help you get the most out of your visit, with options to suit every budget. - Full-colour maps throughout - navigate Johannesburg´s downtown shopping streets or the beachfront of Port Elizabeth without needing to get online. - Detailed regional coverage - whether off the beaten track or in more mainstream tourist destinations, this travel guide has in-depth practical advice for every step of the way. Areas covered include: Cape Town and the Cape Peninsula; The Western Cape; The Northern Cape; The Eastern Cape; the Garden Route; KwaZulu-Natal; Durban; Free State; Gauteng; Johannesburg; North West Province; Mpumalanga; Limpopo; Lesotho; Swaziland. Attractions include: Table Mountain; Robben Island; Kirstenbosch National Botanical Garden; Stellenbosch; the Wild Coast; Hluhluwe-Imfolozi Park; the Drakensberg mountains; Joburg´s Apartheid Museum; Blyde River Canyon; Kruger National Park. - Stunning, inspirational images Itineraries - carefully planned routes to help you organize your trip. - Basics - essential pre-departure practical information including getting there, local transport, accommodation, food and drink, health, the media, festivals, sports and outdoor activities, crime and personal safety, and more. - Background information - a Contexts chapter devoted to history, music and books, plus a handy language section and glossary. Make the Most of Your Time on Earth with the Rough Guide to South Africa, Lesotho & Swaziland
Lonely Planet: The world´s leading travel guide publisher Lonely Planet Russia is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Take an awe-inspiring walk through Red Square, hike amongst the geysers and volcanoes of Kamchatka, or sweat it out in a traditional Russian banya (bathhouse); all with your trusted travel companion. Get to the heart of Russia and begin your journey now! Inside Lonely Planet´s Russia Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, politics, literature, cinema, religion, performing arts, music, visual art, architecture, cuisine, landscapes, wildlife. Over 80 maps Covers Moscow, St Petersburg, the Golden Ring, Kaliningrad, European Russia, the Volga Region, the Russia Caucasus, Sochi, Lake Baikal, the Urals, Yekaterinburg, Siberia, Irkutsk, Vladivostok, Kamchatka and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations´ websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Russia, our comprehensive guide to Russia, is perfect for both exploring top sights and taking roads less travelled. Looking for a guide focused on Moscow or St Petersburg? Check out Lonely Planet´s Moscow or St Petersburg guides for a comprehensive look at all these cities have to offer. Looking for more extensive regional coverage? Check out Lonely Planet´s Trans-Siberian Railway guide. Authors: Written and researched by Lonely Planet, Simon Richmond, Marc Bennetts, Greg Bloom, Marc Di Duca, Anthony Haywood, Anna Kaminski, Tom Masters, Leonid Ragozin, Tamara Sheward, Regis St Louis and Mara Vorhees. About Lonely Planet: Since 1973, Lonely Planet has become the world´s leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.