Aufgegebene Ladengeschäfte, verödete Innenstädte - glaubt man den gängigen Schreckensszenarien, so ist der Einzelhandel im E-Commerce-Zeitalter dem Untergang geweiht. Wer so argumentiert, vergisst allerdings die Konsumenten: Sie wollen auch in Zukunft nicht auf den Einkauf vor Ort verzichten, sondern weiterhin regelmäßige Shopping-Bummel unternehmen. Der Einzelhandel ist kein Auslaufmodell - vorausgesetzt er stellt sich auf die veränderten Kundenbedürfnisse ein. Denn ohne Online geht es nicht. Zwar gibt es für die Verbindung von stationärem Handel und E-Commerce kein Patentrezept, doch zeigen Local Heroes schon heute, wie der kanalübergreifende Handel der Zukunft aussieht: Dieses Buch zeigt praxisnah 25 Beispiele deutscher Händler, die durch On-/Offline-Integration einen einzigartigen Kundennutzen schaffen. Lassen Sie sich inspirieren und finden auch Sie Ihren Weg in die grenzenlose Zukunft des Handels!

Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann. Ausgewiesene Experten untersuchen die Chancen und Risiken der Digitalisierung für Unternehmen und liefern wertvolle Tipps für die Weiterentwicklung der eigenen Digitalisierungsstrategie im Handel. Die langjährige Erfahrung und das Expertenwissen der Verfasser werden in der Darstellung erfolgreicher Beispiele, in pragmatischen Ideen und empirischen Forschungsergebnissen deutlich. Der Inhalt - Kundenerlebnis und digitale Innovationen als Treiber erfolgreicher Geschäftsmodelle - Seamless Shopping: komplett, digital, über alle Kanäle hinweg - Die Verzahnung von Online- und Offline-Handel - Mit Virtual Promoter zum Point of Experience - Digitalisierung im Retail After Market - Lieferdienste - Profilierungsmöglichkeiten im durch die Digitalisierung beeinflussten Handel - Marke, Pricing und Service als Elemente einer Digitalisierungsstrategie Die Herausgeber Prof. Dr. Marc Knopp e lehrt International Retail Management, Strategic Marketing & Innovation Management an der Technischen Hochschule Ingolstadt. Martin Wild ist Chief Innovation Officer (CINO) der MediaMarktSaturn Retail Group

Feminism has hit the big time. Once a dirty word brushed away with a grimace, ´´feminist´´ has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what´s long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces. But what does it mean when social change becomes a brand identity? Feminism´s splashy arrival at the center of today´s media and pop-culture marketplace, after all, hasn´t offered solutions to the movement´s unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent-or less-of the man´s dollar, and vicious attacks on women, both on- and offline, are utterly routine. Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years´ experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, We Were Feminists Once is the story of how we let this happen, and how we can amplify feminism´s real purpose and power.

Lonely Planet: The world´s leading travel guide publisher Lonely Planet Croatia is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Marvel at the turquoise lakes and waterfalls in Plitvice Lakes National Park, see Dubrovnik from its city walls or explore the dreamy interior of Hvar Island all with your trusted travel companion. Get to the heart of Croatia and begin your journey now! Inside Lonely Planet Croatia Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, cuisine, natural environment, arts, architecture Over 40 maps Covers Zagreb, Zagorje, Slavonia, Istria, Kvarner, Northern Dalmatia, Split & central Dalmatia, Dubrovnik & Southern Dalmatia and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations´ websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Croatia, our most comprehensive guide to Croatia, is perfect for both exploring top sights and taking roads less travelled. Looking for more extensive coverage? Check out Lonely Planet´s Mediterranean Europe guide, Eastern Europe guide or Southeastern Europe guide. Authors: Written and researched by Lonely Planet, Anja Mutic and Peter Dragicevich. About Lonely Planet: Since 1973, Lonely Planet has become the world´s leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

Die interaktiven Reiseführer-e-Books von VISTA POINT präsentieren Stadtführer-Infos mit zahlreichen Bildern zur Stadt. Google-Verlinkung und Weblinks bei allen Adressen helfen zur schnellen Orientierung und liefern tagesaktuelle Informationen. Durch integrierte Offline-Karten ist das e-Book unabhängig von Roaming und WLAN. Die integrierten e-Book-Funktionalitäten sind praktisch bei der Reiseplanung: Lesezeichen, Notizzettel, Volltextsuche, Wikipedia-Schnellzugang, Anpassung der Schriftart und -größe 75 Farbabbildungen, 22 Karten - Top 10 und Lieblingsplätze des Autors: Das sollte man in Hamburg gesehen haben - Stadttouren: ´´Hamburgs lebendige Innenstadt´´ und ´´Hamburgs Tor zur Welt´´ - die Stadt richtig kennenlernen mit den Vorschlägen für zwei Rundgänge, die auch in den Detailkarten eingezeichnet sind - Streifzüge: ´´Von Altona nach Övelgönne´´, ´´Auf der Reeperbahn´´, ´´Friedhof Ohlsdorf´´, ´´Das Alte Land´´, ´´Insel Neuwerk´´ - Stadtviertel, die Umgebung und neue Seiten der Stadt entdecken - Vista Points: Alle Highlights der Stadt - Museen, Galerien, Kirchen, Plätze und Parks, Architektur und sonstige Sehenswürdigkeiten - Erleben & Genießen: Umfangreiche Empfehlungen zu den Rubriken Übernachten, Essen und Trinken, Nightlife, Kultur und Unterhaltung und Shopping, Mit Kindern in der Stadt sowie Sport und Erholung - Chronik: Daten zur Stadtgeschichte - Service: Reisepraktische Tipps von Anreise bis Verkehrsmittel - Karten: Zoombare Off- und Online-Karten (Google Maps) mit Nahverkehrsplan und Register Technisches: Dieses moderne Multimediaprodukt wurde für die Nutzung auf Tablet PCs und Smartphones optimiert. Auf Android-Geräten und E-Readern sind einige Funktionalitäten nicht oder nur eingeschränkt nutzbar.

Lonely Planet: The world´s leading travel guide publisher Lonely Planet Maldives is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Chat with the locals amongst brightly painted houses in Male, feed the Hammerhead sharks in Rasdhoo Atoll, or watch a bodu beru performance; all with your trusted travel companion. Get to the heart of Maldives and begin your journey now! Inside Lonely Planet´s Maldives Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - including customs, history, art, literature, music, dance, architecture, politics, wildlife, and cuisine Over 22 local maps Covers Male, Ari Atoll, Utheemu, Rasdhoo Atoll, Gan, Baa, South Male Atoll, North Male Atoll, Raa, Noonu, Addu Atoll, Haa Alifu, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations´ websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Maldives, our most comprehensive guide to Maldives, is perfect for both exploring top sights and taking roads less travelled. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world´s leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

Lonely Planet: The world´s leading travel guide publisher Lonely Planet Papua New Guinea & Solomon Islands is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Dive among luminous coral reefs; watch a traditional singsing festival group; or sleep in a stilt house on the mighty Sepik river, all with your trusted travel companion. Get to the heart of Papua New Guinea and the Solomon Islands and begin your journey now! Inside Lonely Planet Papua New Guinea & Solomon Islands: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - the Kokoda Trail, history, environment, culture, politics Over 45 maps Covers Port Moresby, Central Province, Oro Province, Milne Bay Province, Morobe Province, Madang Province, the Highlands, the Sepik, Island Provinces, the Solomon Islands and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations´ websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Papua New Guinea & Solomon Islands , our most comprehensive guide to Papua New Guinea and the Solomon Islands, is perfect for both exploring top sights and taking roads less travelled. About Lonely Planet: Started in 1973, Lonely Planet has become the world´s leading travel guide publisher with guidebooks to every destination on the planet, gift and lifestyle books and stationery, as well as an award-winning website, magazines, a suite of mobile and digital travel products, and a dedicated traveller community. Lonely Planet´s mission is to enable curious travellers to experience the world and to truly get to the heart of the places they find themselves in. TripAdvisor Travelers´ Choice Awards 2012, 2013, 2014, 2015 and 2016 winner in Favorite Travel Guide category ´Lonely Planet guides are, quite simply, like no other.´ - New York Times ´Lonely Planet. It´s on everyone´s bookshelves; it´s in every traveller´s hands. It´s on mobile phones. It´s on the Internet. It´s everywhere, and it´s telling entire generations of people how to travel the world.´ - Fairfax Media (Australia) Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

Lonely Planet: The world´s leading travel guide publisher Lonely Planet Naples, Pompeii & the Amalfi Coast is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Meander past orange groves and swaying pines to reach steep seaside towns, go cave diving off the Capri coast, or contemplate the silent power of Mt. Vesuvius; all with your trusted travel companion. Get to the heart of Naples, Pompeii, and the Amalfi Coast and begin your journey now! Inside Lonely Planet Naples, Pompeii & the Amalfi Coast Travel Guide: Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - including history, the arts, cinema, way of life, architecture, superstitions, politics, cuisine, wine, and more Over 39 colour local maps Covers Naples, Procida, Capri, Positano, Mt Vesuvius, Pompeii, Ravello, The Islands, Salerno, the Cilento, Amalfi Coast, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations´ websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Naples, Pompeii & the Amalfi Coast, our most comprehensive guide to Naples, Pompeii, and the Amalfi Coast, is perfect for both exploring top sights and taking roads less travelled. Looking for more extensive coverage? Check out our Lonely Planet Italy guide for a comprehensive look at all the country has to offer, or Lonely Planet Discover Italy, a photo-rich guide to the country´s most popular attractions. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world´s leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

Lonely Planet: The world´s number one travel guide publisher* Lonely Planet Kenya is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Gaze at a million wildebeest migrating across the rolling savannah of the Masai Mara; try to calm your breath as you get close to big cats and mighty elephants; take your pick from national parks for mountain hiking, wildlife spotting or snorkelling. All with your trusted travel companion. Get to the heart of Kenya and begin your journey now! Inside Lonely Planet´s Kenya: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - covering history, wildlife, landscapes, arts, daily life, food, tribes of Kenya, national parks and reserves Covers Nairobi, Southeastern Kenya, Mombasa & the South Coast, Lamu & the North Coast, Southern Rift Valley, Masai Mara & Western Kenya, Central Highlands & Laikipia, Northern Kenya, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations´ websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Kenya is our most comprehensive guide to the country, and is perfect for discovering both popular and offbeat experiences. Travelling further afield? Check out Lonely Planet´s East Africa guide for a comprehensive look at all East Africa has to offer. About Lonely Planet: Lonely Planet is a leading travel media company and the world´s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we´ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You´ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. ´Lonely Planet guides are, quite simply, like no other.´ - New York Times ´Lonely Planet. It´s on everyone´s bookshelves; it´s in every traveller´s hands. It´s on mobile phones. It´s on the Internet. It´s everywhere, and it´s telling entire generations of people how to travel the world.´ - Fairfax Media (Australia) *Source: Nielsen BookScan: Australia, UK, USA, 5/2016-4/2017Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

Lonely Planet: The world´s leading travel guide publisher Lonely Planet Los Angeles, San Diego & Southern California is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Cruise the slow lanes of the Pacific Coast Highway, ride in spinning teacups at Disneyland Resort, or hit the trails in Joshua Tree National Park; all with your trusted travel companion. Begin your journey now! Inside Lonely Planet Los Angeles, San Diego & Southern California Travel Guide: Full-color maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, music, arts, architecture, wildlife Free, convenient pull-out Los Angeles map (included in print version), plus over 50 color maps Covers Los Angeles, Orange County, Palm Springs, Joshua Tree National Park, Death Valley National Park, Las Vegas, Santa Barbara, San Diego and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations´ websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Los Angeles, San Diego & Southern California, our most comprehensive guide to Southern California, is perfect for both exploring top sights and taking roads less traveled. Looking for a guide focused on Los Angeles? Check out Lonely Planet Pocket Los Angeles, a handy-sized guide focused on the can´t-miss sights for a quick trip. About Lonely Planet: Lonely Planet is a leading travel media company and the world´s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we´ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You´ll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more.Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.