Tourism and Shopping Behavior Research:
How to Find The Truth Do you worry about what´s happening at the point of customer contact? Do you worry that you´re not getting the truth filtered up through the organisation? In Mystery Shopping Mastery, real-life practitioner Steven Di Pietro gives you the definitive guide on how to measure customer service and sales. Steven has been in the mystery shopping industry for over 10 years. He shares real-life examples and strategies to help you understand the full scale of measurement possibilities and choose the best one for your business. In this book, you´ll discover: How you intentionally and unintentionally get lied to. The different ways to measure customer service and sales. How to maximise and measure the ROI of a program. How to run a best practice mystery shopping program. How to choose a mystery shopping supplier. Along the way, Steven also shares some of the crazy things that happen in retail within different industries, so you can learn what to do and what not to do. Regardless of the size of your organisation, this book is an invaluable resource for retailers, manufacturers, and other research companies.
Bravura ethnographic reportage. Of the many manuscripts and books I have read on anthropological forays into globalization issues, this is the one I would most want my students to have as an exemplar as they plan their research.--George E. Marcus, Rice Un
Although malls have been a topic of interest to marketing researchers for at least 35 years, the attraction between malls and consumers has received little interest. Need constantly arises to assess the expectations and perceptions of customers towards sh
This book is an effort to fulfill the needs of students, scholars and professionals studying marketing management or doing research in the same field. This book gives an insight into an emerging area in the field of marketing management namely internet sh
Previous research concentrated on e-grocery shopping behavior in other countries like Great Britain, Denmark, Sweden or Finland. The present study aims to predict e-grocery shopping acceptance in Germany by proposing several factors which influence the in
In Shopping for Faith: American Religion in the New Millennium, Richard Cimino and Don Lattin identify the trends shaping American religion. They bring together the latest research with intimate portraits of Americans: their beliefs, their religious herit
Online shopping is a growing trend in the retail economy and it could be more efficient in addressing consumer needs and wants. However, the lack of perceived security and trust, poor customer service, inability to try out products and consumers´ previous purchasing experience can severely hamper the adoption of e-commerce in the automotive industry. The purpose here is to survey and to critically analyse the most relevant scholarly and empirical literature on consumer buying patterns. The main research aim is to investigate how a transition from brick-and-mortar to online car sellers has affected consumer buying patterns in the Qatari automotive industry. This book will present and will interpret the primary data collected from Qatari automotive consumers. The book will also discuss how psychological characteristics such as motives, perceptions, attitudes and knowledge may have a strong impact on consumers´ purchasing behavior in the online environment.
Parking Requirements for Shopping Centers:Summary Recommendations and Research Study Report Urban Land Institute, International Council for Shopping Centers