Tourism and Shopping Behavior Research:
Zalando´s success tells the story of our exceptional team and our efforts. We are always happy to welcome new colleagues who join us in creating the world´s best online fashion experience. Thanks to our e-commerce expertise and can-do spirit we´ve become one of Europe´s most favorable online shopping destinations in only a few short years. Today, Zalando operates in 15 countries. The core of our business is to be cutting edge in each and every of our fundamental pillars: fashion, internet techno
Parking Requirements for Shopping Centers:Summary Recommendations and Research Study Report Urban Land Institute, International Council for Shopping Centers
Within the past 40 years, shopping centres have increasingly formed the European cityscape and gained in importance, not only from an architectural and urban planning perspective, but also from an economic and social point of view. Owing to its rising significance, the European shopping centre necessitates an analytic statement on the part of architectural research. By comparing the shopping centre sector of a selection of countries, this pilot project offers a holistic approach to a better understanding of the shopping centre´s role in the architecture of our cities and the urban structure of our countries. The project is organised in a top-down structure and subdivided in three research levels. Beginning with the survey of two European countries and their 1,616 shopping centres on the first level, the focus shifts towards a selection of 40 sector-relevant cities with 645 shopping centres on a second level, before focusing on eight cities with 124 shopping centres on the third and final level. The deductive analysis of a rising number of basic key features on every research level aims to evidence the constants and variables of the building type. The constants outline the essential basic properties that are considered indispensable for the efficiency of a shopping centre. Again, the variables show the adaptation of these basic key features to the various local conditions and particularities, allowing conclusions in terms of their adaptation, improvement, difficulties, and opportunities. Together, the outcomes of the three research levels assemble a detailed overall picture of the shopping centre sector from the perspective of architecture and urban development, leading to a general characterisation of the building type in the selected countries. From a scientific perspective, the study offers a methodology and basis of comparison for the evaluation of other European countries while, from a practical perspective, the findings can be used as recommendations for future shopping centre projects.
Research Paper (postgraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they dont have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the Factors Influencing Consumer Perception towards Online Shopping. The objective for this research is to know the customer perception and identify the factors which influence the online customers. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likerts five-point scale ranging from (1-5) where 1 Means not at all important and 5 Means most important .The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information). A rare amalgamation of an educator, an administrator and a researcher, Dr. Kunal Gaurav has earned his Doctorate in Business Administration from Aligarh Muslim University (AMU), Aligarh, India. Aligarh Muslim University (AMU) has the distinction of being one of Indias most renowned and iconic Higher Education Institutions, occupying a crucial place in the emergence and preservation of both cultural and intellectual heritage of India. His doctoral research was intended to investigate the Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty in Indian Automobile Industry. He is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA - Accredited Management Teacher and currently working as Professor in the area of Marketing & Associate Dean (Strategic Research) at ICBM - School of Business Excellence, Hyderabad. ICBM - School of Business Excellence, Hyderabad is one of the top business schools in the country blessed with ACBSP accreditation in addition to the approval from AICTE, Ministry of HRD, and Govt. of India. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship. Apart from research article publications in various refereed journals he has presented several papers at national and international conferences. He also holds the honorary position of Senior Vice President of Operations - Internationally Accepted Marketing StandardsBoard (IAMSB), International Institute of Marketing Professionals (IIMP), Canada.
This novella originally appeared in A Sweet Life boxed set (all proceeds donated to diabetes research), so if you bought that boxed set you already own this! If you didn´t buy that boxed set, here´s your chance to read my new series. When mystery shopper Shannon Jacoby meets billionaire Declan McCormick with her hand down a toilet in the men´s room of one of his stores, it´s love at first flush in this hilarious new romantic comedy from New York Times best-selling author Julia Kent. ungekürzt. Language: English. Narrator: Tanya Eby. Audio sample: http://samples.audible.de/bk/acx0/021312de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Research Paper (postgraduate) from the year 2015 in the subject Business economics - Operations Research, grade: 2.5, , course: PhD, language: English, abstract: The purpose of this research is to bridge the gap between retail research results on customer movement in shopping centers and importance of space syntax analysis in predicting indoor navigation pattern for better understanding of store space allocation, store location and tenanting decision making in shopping malls. A bid-rent model is specified and solved under the condition of profit maximization of individual stores to examine the impact of customer density in predicting store space allocation and rental decision making. To predict the importance of visibility in customer density distribution, data were collected through recording navigational preferences of individuals in computer generated situations of shopping mall junctions using a convenience sampling method. The visibility characteristics were studied using visibility graph analysis by syntax 2D software tools. The model is extended under condition of revenue maximization of the entire mall in rationalizing tenanting decision making. Tenanting, rent and store space allocation decisions depend on the customer density distribution throughout the shopping mall. Natural movement and consequent natural customer density depend on the visual integration of a location along with metric distance from the access point. Revenue maximization of the shopping mall depends on the strategic positioning of different store types. The positioning of different stores in turn depends on the spatial configuration, which dictates natural customer density distribution. This paper, being the first of its kind, integrates retail research wisdom and syntactic measures to illustrate the efficacy of space design as a strategic decision making tool, instead of just an accommodator of functions.
Research Paper (postgraduate) from the year 2016 in the subject Art - Architecture / History of Construction, grade: 2.5, Indian Institute of Engineering Science and Technology, Shibpur (Indian Institute of Engineering Science and Technology), language: English, abstract: Organized retail formats are growing twice as fast as their traditional counterparts. But, in spite of that, the mall management is concerned about the rising rate of vacancy leading to economic unsustainability. The reason for high mall vacancy rates can be ascribed to faulty tenant placement and irrational rental plan. Existing studies on the tenant-mix-decisions focus more on inter store externality and not on the spatial logic. Moreover, normal industry practice follows rule-of-thumb instead of any scientific approach. A bid-rent model for profit maximization of individual stores is solved to identify the relationship between area allocation and rental decision with the customer density at that point. The customer density in turn depends on the accessibility and explained through visibility graph analysis and agent based simulation. The findings support the superiority of configurational characteristic over metric distances. A model for profit maximization of the entire shopping mall is proposed to explain the tenanting, rental and anchor rent subsidization decisions based on logic of spatial configuration. Space planning, in this way, can be considered as a tool for strategic decision making instead of an accommodator of functions.
Masters Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.
Theatre is a uniquely powerful site for the kind of thinking called for by the crises of climate change. Encompassing academic research, theatre work-shopping, playwriting, dramaturgy, and theoretical writing, this book offers a practical, theoretical, and critical engagement with the urgent issue of making art in the age of climate change. Author Una Chaudhuri: Una Chaudhuri is Collegiate Professor and Professor of English and Drama at New York University, USA. Author Shonni Enelow: Shonni Enelow is Assistant Professor in the Department of English at Fordham University, USA.