Ein leuchtend rotes Schild mit der Aufschrift ´Sonderangebot´ und schon schlagen Kunden zu - ohne nachzudenken. Beim Einkaufen werden Urinstinkte angesprochen. Aber nach welchen Kriterien wird entschieden? ´Galileo´ macht sich auf die Suche.
Was geht beim Einkaufen im Kopf vor? Welche Kriterien spielen bei der Entscheidung, welche Dinge im Einkaufswagen landen, eine Rolle? ´Galileo´ macht mit modernsten wissenschaftlichen Methoden den Test - mit überraschenden Ergebnissen.
Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hypercompetition are now using the new mind sciences to analyze how and when we shop and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the ´´persuasion industry´´ to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and ´´atmospherics´´ - of subliminal messaging - and of TVs that sometimes watch us while we´re watching them. During his journey Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of ´´the brain sell´´ influence shopper behavior, and what can you - as a retailer or marketer - learn from them? Informed, illuminating, stimulating: You cannot afford to miss The Brain Sell. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Steven Menasche. Audio sample: http://samples.audible.de/bk/gdan/001686/bk_gdan_001686_sample.mp3. Digital audiobook in aax.
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes: The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones. 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/blak/004332/bk_blak_004332_sample.mp3. Digital audiobook in aax.
e-Study Guide for: Why We Buy : The Science of Shopping by Paco Underhill, ISBN 9780684849140: Cram101 Textbook Reviews
Are you an entrepreneur by heart or already have a business on the verge of starting up? Then most likely you might have already attempted doing business in a physical store. It might also be that you´ve attempted working with other entrepreneurs. Certainly you´ve heard about the latest craze for net shopping. Listen to this book to discover the latest in net shopping. 1. Language: English. Narrator: Jay Hill. Audio sample: http://samples.audible.de/bk/acx0/026166/bk_acx0_026166_sample.mp3. Digital audiobook in aax.
No. 1 Secret Street:1. Auflage Charles McDonald
We can all be smarter – target your learning with iMinds Specialist Series - have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind. Science & Nature Volume One looks at Meteorites, the beautiful Aurora Borealis, the theory of Evolution, putting Man on the Moon, the Great Pacific Garbage Patch and the science of Wind Power. Perfect to listen to while commuting, exercising, shopping or cleaning the house.. iMinds brings knowledge to your MP3 with 8 minute information segments to whet your mental appetite and broaden your mind. iMinds offers 12 main categories, become a Generalist by increasing your knowledge of Business, Politics, People, History, Pop Culture, Mystery, Crime, Culture, Religion, Concepts, Science and Sport.. Clean and concise, crisp and engaging, discover what you never knew you were missing. Make your MP3 smarter with iMinds MindTracks, intersperse with music and enjoy learning a little about a lot.. knowledge of your own choice and in your own time. 1. Language: English. Narrator: uncredited. Audio sample: http://samples.audible.de/bk/imnd/000089/bk_imnd_000089_sample.mp3. Digital audiobook in aax.
Learn about the science of Astronomy with iMinds insightful audio knowledge series. The human desire to know what we see when we look in the sky is so great that a branch of science has been dedicated to it: astronomy. Astronomy is the study of the material universe outside the earth’s atmosphere. Astronomers research and make estimations about our universe and outer space in general. Human beings have been gazing up at the sky since before written history began. Millennia ago, humans witnessed the setting of the sun, seasonal changes and the phases of the moon. However, what human beings knew about this outer space region amounted to very little until relatively recently. The ancient philosopher Claudius Ptolemy wrote on astronomy in the second century. His main book is called Almagest, which translates as ´´great work”. It was written in about 150 CE and outlines the common belief that the earth was the centre of the universe. Ptolemy and his contemporaries believed the Earth did not move and did not spin on its axis because, if no movement can be felt, how could this be so? This same belief was held by most humans for the next 1500 years and was known as the Ptolemaic system. Perfect to listen to while commuting, exercising, shopping or cleaning the house.. iMinds brings knowledge to your MP3 with 8 minute information segments to whet your mental appetite and broaden your mind. iMinds offers 12 main categories, become a Generalist by increasing your knowledge of Business, Politics, People, History, Pop Culture, Mystery, Crime, Culture, Religion, Concepts, Science and Sport.. Clean and concise, crisp and engaging, discover what you never knew you were missing. Make your MP3 smarter with iMinds MindTracks, intersperse with music and enjoy learning a little about a lot.. knowledge of your own choice and in your own time. 1. Language: English. Narrator: Ellouise Rothwell. Audio sample: http://samples.audible.de/bk/imnd/000160/bk_imnd_000160_sample.mp3. Digital audiobook in aax.