Award-winning creative innovation studio, Holition, has published their latest research on in-store retail user experience surrounding facial recognition and other technology-based points of sales. Research, conducted in collaboration with University College London Interaction Centre, aims to address crucial pain points in consumer experience that involve a new generation of digital technologies. UX Series Volume I entails pioneer studies surrounding customers interactions with Holitions own FACE application, using facial recognition software to aid consumers journeys in-store. FACE specialises in makeup applications, using a plethora of technologies to analyse the consumers, skin tone, shade, skin type, facial features, and more in an effort to ease logistical issues of shopping in-store for and trying on makeup products. The findings underline the apps potential to support consumers whilst shopping and to drive purchase intentions. Holition is an award winning digital creative studio specialising in emerging technologies crafting premium 3D digital experiences for a growing network of pioneering digital luxury organisations. Our clients include Richemont, LVMH, Swatch Group and Kering Group across the emerging digital fashion and retail sectors. Holitions international deployments have been installed at premium retail stores including Selfridges, Harrods, Dover Street Market in London, Isetan in Tokyo, and Bloomingdales in New York. The Holition team are experts in the areas of digital retail and are widely invited to be thought leaders at global conferences and events.