Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hypercompetition are now using the new mind sciences to analyze how and when we shop and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the ´´persuasion industry´´ to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and ´´atmospherics´´ - of subliminal messaging - and of TVs that sometimes watch us while we´re watching them. During his journey Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of ´´the brain sell´´ influence shopper behavior, and what can you - as a retailer or marketer - learn from them? Informed, illuminating, stimulating: You cannot afford to miss The Brain Sell. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Steven Menasche. Audio sample: http://samples.audible.de/bk/gdan/001686de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. An audiobook for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve. Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This audiobook is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives. 1. Language: English. Narrator: Tom Parks. Audio sample: http://samples.audible.de/bk/brll/006231de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What´s going on in the mind of the new consumer? Today´s consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She´ll probably buy shoes rather than clothing, because she doesn´t want to think about her dress size. And the store most likely to get her money isn´t the one with the nicest display or the deepest discounts, it´s the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed best seller Trading Up, has taught a generation of marketers about the ´´new luxury´´ phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria´s Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. Treasure Hunt shows how even the most mundane shopping, for things like paper towels and pet food, has become an adventure rather than a tedious chore. 1. Language: English. Narrator: John H. Mayer. Audio sample: http://samples.audible.de/bk/rand/000827de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Turn your gift-giving talents into a lucrative business! If you´re creative and love to shop, making gift baskets could be your path to financial independence. Both corporate customers and individuals have found gift baskets to be the perfect gift-giving solution, making it one of today´s hottest businesses. Startup is easy: Your equipment needs are minimal, and you can work for home, full time or part time. Plus, gift baskets are fun to create and practically sell themselves! Topics covered include: An overview of the gift basket business, with answers to commonly asked questions. Proven tips and advice for choosing a niche market, developing a product line, finding both consumer and business customers, getting supplies, and more. Step-by-step instructions for creating marketing and business plans, obtaining financing, promoting your business, keeping records, and much more. 1. Language: English. Narrator: Michael Drew Shaw. Audio sample: http://samples.audible.de/bk/entr/000004de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Fans of Mireille Guiliano´s phenomenal best seller, French Women Don´t Get Fat, have inundated her with requests for more of her cunning but simple secrets to enjoying wine, chocolate, and many other seductive pleasures without gaining weight. Mireille´s answer? This buoyant audiobook brimming with fresh advice and seasonal stories. French women not only stay slim while relishing life to the fullest, they also have the longest life expectancy in the Western world. Now Mireille shows us how they attune themselves to the rhythms of the year. Here are four seasons´ worth of strategies for shopping, cooking, and exercising, as well as some pointers for looking effortlessly chic. Whether your aim is finding two scoopfuls of pleasure in one of crème brûlée or entertaining beautifully when time is short and expectations are high, the inspiration you need is here. Taking us from her childhood in Alsace-Lorraine to her summers in Provence and her busy life in New York and Paris, this audiobook of scrumptious Gallic wisdom and wit shows us how anyone anywhere can develop a healthy, holistic lifestyle. In a voice that entranced more than a million honorary French women, Mireille demonstrates that there is indeed an art to joyful living. French Women for All Seasons is an essential guide to savoring all life´s moments: in moderation, in season, and above all, with pleasure. 1. Language: English. Narrator: Mireille Guiliano. Audio sample: http://samples.audible.de/bk/rand/000964de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Miyuki Price-Jones knows what sells - and sex sells. Host of a successful home shopping show, Mi has all eyes on her - including one very obsessed ex-convict. The stronger his obsession grows, the more danger Mi finds herself in. When former Navy SEAL turned bodyguard Lucas Vega is charged with heading up her security, Mi realizes that she might need him for more than just protection. She´s drawn to the large, sexy, quiet man who guards her. As the heat between them intensifies, Lucas struggles to keep his feelings for Mi separate from his need to keep her safe. Mi and Lucas search for a way to trust each other as her stalker closes in. With their lives on the line, can two people with such dark and damaged pasts let go and trust their hearts? 1. Language: English. Narrator: Steven Barnett. Audio sample: http://samples.audible.de/bk/acx0/029508de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Triple your business! Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive? Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello´s Think - Engage - Thrive! tears down marketing models created in a data-poor age, offering common-sense alternatives that take marketing out of the textbook, into the real world. Through stories of lessons he learned as an entrepreneur, TV-shopping marketer, and million-dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin´ Donuts. In Think - Engage - Thrive! you will learn to use today´s unprecedented customer data tools to intelligently target your customers. By applying the principles Masiello lays out, you´ll convert clicks into sales and service into retention. Your business will skyrocket as you Think - Engage - Thrive! Masiello goes beyond marketing 4.0 and other internet marketing concepts to show you how to use the marketing tools to grow your business. Whether you are a startup business or a Fortune 100 company, this book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand. 1. Language: English. Narrator: Scott Miller. Audio sample: http://samples.audible.de/bk/acx0/103364de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Flower shop owner Alexa Conroy had it all before the recession hit and her customers fled to cheaper shopping grounds. Desperate to make ends meet, she sells her dream home and moves into the rundown apartments above her shop. When she spots six feet of sexy distraction - complete with muscles, piercings, and tattoos - ripping up flooring, Alexa knows the karmic windfall she´s due just landed on her doorstep. And the attraction´s definitely not one-sided. Dillon James, reluctant heir to the corporation about to foreclose on Alexa´s shop, is not about to jeopardize their scorching chemistry by admitting he´s not the building´s handyman. But with only weeks until her business goes under and his identity is revealed, Dillon must find a way to convince Alexa cooperation isn´t a dirty word, help her save the shop from his brother´s greed, and persuade her that he´s not the enemy - or risk losing the only woman who´s seen the real him. 1. Language: English. Narrator: Carly Robins. Audio sample: http://samples.audible.de/bk/adbl/021602de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Ava Gilmore has the perfect life. She’s surrounded by people who love her, she’s having sex on a regular basis, and her Coach bag collection just grew by three. The problem? She’s expected to follow in her family’s footsteps at Seduction and Snacks, working with sex toys and baked goods. Ava loves vibrators and cupcakes as much as the next person, she’d just rather play with them than sell them. With her shopping addiction reaching an all-time high and her credit card bills piling up, Ava decides to put her obsession to good use and start a fashion blog. But she has one other problem - the guy she’s having sex with has a My Little Pony addiction. While dealing with her family’s disappointment and confusion over her choices, she finds support in the unlikeliest of places - Tyler Branson. Tyler has slowly wormed his way into her bed and her heart and he refuses to leave. Tyler has his own family problems to deal with and, for the first time ever, Ava finds herself feeling bad for the annoying, immature guy and chanting ´´Friendship is magic!´´ during the sex she’d swore to stop having with him. Ava needs to get her life in order once and for all before she finds herself doing something she never wanted to do - fall in love with a Brony. 1. Language: English. Narrator: James Fouhey, C. J. Bloom. Audio sample: http://samples.audible.de/bk/adbl/018737de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Bigotry is an ugly and evil thing. What is even more insidious is when you start to hate the people of your own race. Kathy wanted to be white. She learned to talk white and walk white and even had herself a handsome white husband. The only thing wrong with her life was that she had been born black. While on a shopping trip in New England, Kathy comes across an old curio shop, which sells her a ´´special´´ mirror. With this mirror she can see what she wishes to see. With sleight of hand, the subtle bending of light, and the realization of truth, Kathy and her husband, Robert, learn the frightful lesson of...the mirror. 1. Language: English. Narrator: Steve White. Audio sample: http://samples.audible.de/bk/acx0/048284de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.