How to Find The Truth Do you worry about what´s happening at the point of customer contact? Do you worry that you´re not getting the truth filtered up through the organisation? In Mystery Shopping Mastery, real-life practitioner Steven Di Pietro gives you the definitive guide on how to measure customer service and sales. Steven has been in the mystery shopping industry for over 10 years. He shares real-life examples and strategies to help you understand the full scale of measurement possibilities and choose the best one for your business. In this book, you´ll discover: How you intentionally and unintentionally get lied to. The different ways to measure customer service and sales. How to maximise and measure the ROI of a program. How to run a best practice mystery shopping program. How to choose a mystery shopping supplier. Along the way, Steven also shares some of the crazy things that happen in retail within different industries, so you can learn what to do and what not to do. Regardless of the size of your organisation, this book is an invaluable resource for retailers, manufacturers, and other research companies.
Selections from M. Sasek´s most popular children´s travel guides compiled into one big look at the United States and its unique history. Celebrated the world over for his famous children´s books, master illustrator and storyteller M. Sasek captured the essence of the world´s major cities and brought them to life for an entire generation of young readers. Now comes a new edition from the master. Culled from the pages of M. Sasek´s renowned series of illustrated children´s books, This is America is a witty, urbane, and child-friendly introduction to some of the United States´ most popular destinations. From east to west, this is an inspirational travelogue that introduces readers to the art, architecture, music, food, and traditions of multiple cities and states. From a rodeo in Texas to a subway car in New York City, with stops in Cape Canaveral and the Golden Gate Bridge, This is America is the perfect book for international travelers shopping for a gift to take home, and is also perfect for those looking for a nostalgic view on the history of the United States. This anthology includes excerpts from This is New York , This is Texas , This is San Francisco , This is Washington, D.C ., and This is the Way to the Moon .
Within the past 40 years, shopping centres have increasingly formed the European cityscape and gained in importance, not only from an architectural and urban planning perspective, but also from an economic and social point of view. Owing to its rising significance, the European shopping centre necessitates an analytic statement on the part of architectural research. By comparing the shopping centre sector of a selection of countries, this pilot project offers a holistic approach to a better understanding of the shopping centre´s role in the architecture of our cities and the urban structure of our countries. The project is organised in a top-down structure and subdivided in three research levels. Beginning with the survey of two European countries and their 1,616 shopping centres on the first level, the focus shifts towards a selection of 40 sector-relevant cities with 645 shopping centres on a second level, before focusing on eight cities with 124 shopping centres on the third and final level. The deductive analysis of a rising number of basic key features on every research level aims to evidence the constants and variables of the building type. The constants outline the essential basic properties that are considered indispensable for the efficiency of a shopping centre. Again, the variables show the adaptation of these basic key features to the various local conditions and particularities, allowing conclusions in terms of their adaptation, improvement, difficulties, and opportunities. Together, the outcomes of the three research levels assemble a detailed overall picture of the shopping centre sector from the perspective of architecture and urban development, leading to a general characterisation of the building type in the selected countries. From a scientific perspective, the study offers a methodology and basis of comparison for the evaluation of other European countries while, from a practical perspective, the findings can be used as recommendations for future shopping centre projects.
Cath´s got Christmas covered! Take the stress out of things this year with the organiser that´s already thought of everything for you. This elegant planner features tabbed sections for to-do lists, shopping lists, menu planning, recipes and notes, along with a sticker sheet for flagging up priority tasks.
The Big Book of Bags, Tags, and Labels is a fully illustrated design showcase of the most eye-catching fashion labels, shopping bags, and tags from around the world. In this new entry in the Big Book series, design writer Christian Campos, editor-in-chief of H Magazine, offers ideas and inspiration for bag, tag, and label designers trying to marry name recognition and branding with unique design.
Economics affects almost everything we do: from our decisions at work to our shopping habits, voting preferences and social attitudes. This new edition of the popular text by David Begg and Gianluigi Vernasca enables the reader to understand today´s economic environment by examining the underlying theory and applying it to real-world situations. Economics surveys the latest ideas and issues, such as the role of regulation in banking, the consequences of globalization and monetary union, and the efficacy of our current economic models. This coverage, combined with a rich array of pedagogical features, encourages students to explore our economic past and present, and to think critically about where this might lead us in the future. The new edition is updated to provide a comprehensive analysis of the financial crash: its causes, consequences, and possible policy responses, from fiscal stimulus to quantitative easing.
Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let´s compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.
Urbanization of the Earth: Urban geography is a lively and almost unlimited field of research. Supported by its neighbouring disciplines such as demography, sociology, economics and technologies of construction, traffic management and communications, it seeks to recognize trends and principles, and with regard to the future, to facilitate structured action. Entitled ´´Urbanization of the Earth´´, this series provides a platform for critically investigating a crucial junction in the relationships between man and the Earth. Humans as individuals or society as a whole, have proved to be a powerful force for shaping the surface of the Earth, almost equalling natural phenomena. Many more urban phenomena await study and analysis - generating a great deal of material, at least for further studies within urban geography and the observation of this lively interface between humans and their environment. Large investments in the real estate and tourism sector, as well as rising numbers of tourists and immigrants, have led to a sustained boom in Dubai and Las Vegas. At the same time, and against the background of an urban governance and the transfer of competences to private and semi-state actors in both metropolises, a brisk urban transformation has been embarked upon, with the creation of countless entertainment, shopping, and artificial worlds. This development is primarily characterised by the theming of everyday life, but above all an ´´Economy of Fascination´´. The casino and hotel landscapes simulating various scenes from Ancient Rome to modern New York, artificial islands in the shapes of palm trees or whole world maps as well as other superlatives in the form of themed shopping malls and sports arenas are the most visible results of these rapid changes. This paper develops guidelines for a research perspective called ´´Economy of Fascination´´ and turns to Dubai and Las Vegas to exemplify the approach. An analytical understanding first builds on general trends and development lines against the backdrop of urban governance, entertainment orientation, and commercialisation. They form the starting point for an analysis of the mechanisms of attention and fascination, which are considered to be the main aspects of an ´´Economy of Fascination´´.
´´Journalist, party girl, bookworm, muse, artist: by the time she´d hit thirty, Eve Babitz had been all of these things. Immortalized as the nude beauty facing Duchamp over a chessboard and as one of Ed Ruscha´s Five 1965 Girlfriends, it turns out that Babitz was a writer with stories of her own. In Eve´s Hollywood she gives us indelible snapshots of southern California´s haute bohemians, of surpassingly lovely high school ingenues (´´people with brains went to New York and people with faces came West´´) and enviably tattooed Chicanas, of burnt-out rock stars in the Chateau Marmont. In her deceptively conversational prose, we are brought along on a ride through an LA of perpetual delight: to a joint serving the perfect taquito, to the corner of La Brea and Sunset where we make eye contact with a rollerskating hooker, through the Watts Towers, and shopping at Central Market. This ´´daughter of the wasteland´´ is here to show us that her city is no wasteland at all, but a glowing landscape, swaying with fruit trees and bougainvillea, buffeted by earthquakes and Santa Ana winds. By the end, there is little doubt that Babitz herself is proof there´s more to Hollywood than meets the eye´´--