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  Competitive Advantage: Create Continuing Education That Is Profitable, Sustainable, and Impactful , Hörbuch, Digital, ungekürzt, 210min

  Create a reliably profitable and sustainable learning portfolio that generates the impact you seek.Workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams. Old learning formats and pricing models are failing. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.Not to mention learner expectations are changing - what they want, when they want it, and how much they are willing to pay for it.Leaders like you see the shifting landscape and deeply desire to pivot from reactionary tactics to strategic intention. But what investments should you make with your limited budget to get the sustainable results you need? What’s required to advance your competitive advantage?Tracy King is in the trenches with you, working with dozens of associations like yours, concerned about meeting the needs of their evolving industry while remaining the content authority. And she now shares the Enterprise framework she developed for her clients. In her book, you’ll learn:The kernel truths workforce disruptions reveal about how to position your learning programs in your market. Common mistakes associations make managing their learning portfolio.Key investments that will differentiate your programs from competitors.Partnership opportunities that result in passive revenue streams.And the elements of an education strategy that will future proof your association.Bonus: Assess the strengths and weaknesses of your continuing education business with Tracy’s powerful diagnostic Scorecard.Quick fixes feel good, but don’t produce lasting results. Tracy knows what does.  ungekürzt. Language: English. Narrator: Nicole KandeLind. Audio sample: https://samples.audible.de/bk/acx0/149887/bk_acx0_149887_sample.mp3. Digital audiobook in aax.

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  The Rule of Nobody: Saving America from Dead Laws and Senseless Bureaucracy , Hörbuch, Digital, ungekürzt, 347min

  The secret to good government is a question no one in Washington is asking: “What’s the right thing to do?”What’s wrong in Washington is deeper than you think.Sure, there’s gridlock, polarization, and self-dealing. But hidden underneath is something bigger and more destructive. It’s a broken governing system. From that comes wasteful government, rising debt, failing schools, expensive health care, and economic hardship.Rules have replaced leadership in America. Bureaucracy, regulation, and outmoded law tie our hands and confine policy choices. Nobody asks, “What’s the right thing to do here?” Instead, they wonder, “What does the rule book say?”There’s a fatal flaw in America’s governing system—trying to decree correctness through rigid laws will never work. Public paralysis is the inevitable result of the steady accretion of detailed rules. America is now run by dead people—by political leaders from the past who enacted mandatory programs that churn ahead regardless of waste, irrelevance, or new priorities.America needs to radically simplify its operating system and give people—officials and citizens alike—the freedom to be practical. Rules can’t accomplish our goals. Only humans can get things done.In The Rule of Nobody, Philip K. Howard argues for a return to the framers’ vision of public law—setting goals and boundaries, not dictating daily choices. This incendiary book explains how America went wrong and offers a guide for how to liberate human ingenuity to meet the challenges of this century. ungekürzt. Language: English. Narrator: Allen O'Reilly. Audio sample: https://samples.audible.de/bk/adbl/018255/bk_adbl_018255_sample.mp3. Digital audiobook in aax.

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  British Invasion: The Crosscurrents of Musical Influence , Hörbuch, Digital, ungekürzt, 468min

  Before The Beatles landed on American shores in February 1964, only two British acts had topped the Billboard singles chart. In the first quarter of 1964, however, the Beatles alone accounted for 60% of all recorded music sold in the United States; in 1964 and 1965 British acts occupied the number one position for 52 of the 104 weeks; and from 1964 through to 1970, the Rolling Stones, Herman's Hermits, the Dave Clark Five, the Animals, the Kinks, the Hollies, the Yardbirds, and the Who placed more than 130 songs on the American Top Forty. Simon Philo illustrates how this remarkable event in cultural history disrupted and even reversed pop culture's flow of influence, goods, and ideas - orchestrating a dramatic turn-around in the commercial fortunes of British pop in North America that turned the 1960s into "The Sixties". Focusing on key works and performers, The British Invasion tracks the journey of this musical phenomenon from peripheral irrelevance through exotic novelty into the heart of mainstream rock. Throughout, Philo explores how and why British music from the period came to achieve such unprecedented heights of commercial, artistic, and cultural dominance. The British Invasion: The Crosscurrents of Musical Influence will appeal to fans, students, and scholars of popular music history - indeed anyone interested in understanding the fascinating relationship between popular music and culture. The book is published by Rowman & Littlefield. ungekürzt. Language: English. Narrator: John N Gully. Audio sample: https://samples.audible.de/bk/acx0/088620/bk_acx0_088620_sample.mp3. Digital audiobook in aax.

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  You Matter: 11 Ways That You Matter (Even When the World Tells You Otherwise) , Hörbuch, Digital, ungekürzt, 155min

  Self-help begins with self-esteem and recognizing your true worth, despite what anyone else may think. Just about every message that we receive on a daily basis seems to covertly or overtly tell us that we're not enough or that we don't matter in the grand scheme of things. Only celebrities matter. Or only those who have amassed great wealth matter. Or only those with a certain background matter. Or only those who meet a certain standard of beauty matter. But the real truth is that each of us matters equally, no matter how we look, how much money we make, where we live, or how much attention the world gives us. Our souls are what really matters, and each soul is equally valuable. Women in particular have to do battle with "you don't matter" messages from the time they are young girls well into their adulthoods. That is why this book is specifically targeted to young women. If you've ever asked yourself if you matter, this book's answer is a very definitive yes, with 11 reasons why to back it up. Listen to this book whenever you have doubts about your relevance. You matter, even if no one else recognizes that fact and even if the world seems to tell you otherwise. Now, go be great. You Matter by L. Lynn Gilliard - self-help and encouragement books for women and girls who are managing grief, low self-esteem, depression, sadness, hopelessness, and feelings of irrelevance. ungekürzt. Language: English. Narrator: L. Lynn Gilliard. Audio sample: https://samples.audible.de/bk/acx0/063826/bk_acx0_063826_sample.mp3. Digital audiobook in aax.

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  American Legends: The Life of Andrew Jackson , Hörbuch, Digital, ungekürzt, 84min

  A lot of ink has been spilled covering the lives of history's most influential figures, but how much of the forest is lost for the trees? In Charles River Editors' American Legends series, listeners can get caught up to speed on the lives of America's most important men and women in the time it takes to finish a commute, while learning interesting facts long forgotten or never known. The United States of America has had many presidents that Americans agree were either great or awful while some fall into a mediocre category of irrelevance. In many cases a national consensus has been reached on men like Abraham Lincoln and James Buchanan. But the president with the most controversial legacy might be "Old Hickory", Andrew Jackson. In his lifetime Jackson came to represent what middle-class Americans viewed as the quintessential American. Jackson had a modest upbringing, served as a teenager during the American Revolution, became a war hero during the War of 1812, and championed populism and the common American during his presidency. He also embodied courage and manliness, famously carrying a bullet from a duel in his body for decades until his death. On the other hand, critics continue to charge that Jackson's legacy is irreversibly stained by his stances on slavery and Native Americans. Jackson opposed the idea of secession but helped keep the antebellum slave system in place, but he is most notorious for his forcible removal of thousands of Native Americans, the best known being the Cherokees' "Trail of Tears". When the Supreme Court ruled that the state of Georgia could not impose laws upon the Cherokees, Jackson is popularly quoted (though apocryphally) as dismissing the decision: "John Marshall has made his decision; now let him enforce it." ungekürzt. Language: English. Narrator: David Alda. Audio sample: https://samples.audible.de/bk/acx0/039114/bk_acx0_039114_sample.mp3. Digital audiobook in aax.

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  The Hundred Years War: The History of Europe's Most Famous War of the Middle Ages , Hörbuch, Digital, ungekürzt, 87min

  King of England, if you do not do these things, I am the commander of the military, and in whatever place I shall find your men in France, I will make them flee the country, whether they wish to or not. (Joan of Arc) Although it ended over 550 years ago, the Hundred Years' War still looms large in the historical consciousness of England and France, even if the name of the famous war is a misnomer. Actually a series of separate conflicts between the English and French monarchies, interspersed with periods of peace, its historical image is an odd one, in part because its origins were based on royal claims that dated back centuries, and the English and French remained adversaries for nearly 400 years after it ended. However, the war was actually transformative in many respects, and the impact it had on the geopolitical situation of Europe cannot be overstated. While some might think of the war as being a continuation of the feudal tradition of knights and peasants, the Hundred Years' War revolutionized Western European warfare, and it truly helped to usher in the concept of nationalism on the continent. In England it is remembered as a period of grandeur and success, even though the English lost the war and huge swathes of territory with it, while the French remember it as a strategic victory that ensured the continued independence of France and the denial of English hegemony. To understand the Hundred Years' War is to understand how England became politically severed from the continent, how the knightly chivalric tradition slid into irrelevance, and how battlefield dominance can still leave a nation a loser in war. ungekürzt. Language: English. Narrator: Saethon Williams. Audio sample: https://samples.audible.de/bk/acx0/032380/bk_acx0_032380_sample.mp3. Digital audiobook in aax.

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  How the Mighty Fall: And Why Some Companies Never Give In , Hörbuch, Digital, ungekürzt, 280min

  Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course? In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins' research project - more than four years in duration - uncovered five step-wise stages of decline: Stage 1: Hubris Born of Success Stage 2: Undisciplined Pursuit of MoreStage 3: Denial of Risk and PerilStage 4: Grasping for SalvationStage 5: Capitulation to Irrelevance or Death By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom. Great companies can stumble, badly, and recover. Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover - in some cases, coming back even stronger - even after having crashed into the depths of Stage 4. Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again. ungekürzt. Language: English. Narrator: Jim Collins. Audio sample: https://samples.audible.de/bk/rhuk/000468/bk_rhuk_000468_sample.mp3. Digital audiobook in aax.

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  Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience , Hörbuch, Digital, ungekürzt, 449min

  Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one - what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success. ungekürzt. Language: English. Narrator: Walter Dixon. Audio sample: https://samples.audible.de/bk/gdan/002234/bk_gdan_002234_sample.mp3. Digital audiobook in aax.

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  The Sentient Machine: The Coming Age of Artificial Intelligence , Hörbuch, Digital, ungekürzt, 345min

  In the tradition of Michio Kaku's The Future of the Mind, acclaimed technologist and inventor Amir Husain answers the universal question of how we can live amid the coming age of sentient machines and artificial intelligence - and not only survive but thrive. The future is now. Artificial "machine" intelligence is playing an ever-greater role in our society. We are already using cruise control in our cars and automatic checkout at the drugstore and are unable to live without our smartphones. The discussion around AI is largely polarized; people think either machines will solve all problems for everyone or they will lead us down a dark, dystopian path into total human irrelevance. Regardless of what you believe, the idea that we might bring forth intelligent creation can be intrinsically frightening. But what if our greatest role as humans so far is that of creators? Amir Husain, a brilliant inventor and computer scientist, argues that we are on the cusp of writing our next and greatest creation myth. It is the dawn of a new form of intellectual diversity, one that we need to embrace in order to advance the state of the art in many critical fields, including security, resource management, finance, and energy. In The Sentient Machine, he addresses broad existential questions surrounding the coming of AI: Why are we valuable? What can we create in this world? How are we intelligent? What constitutes progress for us? And how might we fail to progress? Husain boils down complex computer science and AI concepts into clear, plainspoken language and draws from a wide variety of cultural and historical references to illustrate his points. Ultimately, he challenges many of our societal norms and upends assumptions we hold about "the good life". ungekürzt. Language: English. Narrator: Simon Jones. Audio sample: https://samples.audible.de/bk/sans/008162/bk_sans_008162_sample.mp3. Digital audiobook in aax.

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  Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry , Hörbuch, Digital, ungekürzt, 623min

  Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team - faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (10-year old boys) - to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: Became truly customer-driven by co-creating with kids as well as its passionate adult fans Looked beyond products and learned to leverage a full-spectrum approach to innovation Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceansGave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a star ungekürzt. Language: English. Narrator: Thomas Vincent Kelly. Audio sample: https://samples.audible.de/bk/rand/003555/bk_rand_003555_sample.mp3. Digital audiobook in aax.

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