Angebote zu "Media" (300 Treffer)

Kategorien

Shops [Filter löschen]

Digital Media and Society (eBook, ePUB)
€ 21.99 *
ggf. zzgl. Versand

The rise of digital media has been widely regarded astransforming the nature of our social experience in thetwenty-first century. The speed with which new forms ofconnectivity and communication are being incorporated into oureveryday lives often gives us little time to stop and consider thesocial implications of those practices. Nonetheless, it iscritically important that we do so, and this sociologicalintroduction to the field of digital technologies is intended toenable a deeper understanding of their prominent role in everydaylife. The fundamental theoretical and ethical debates on the sociologyof the digital media are presented in accessible summaries, rangingfrom economy and technology to criminology and sexuality. Keytheoretical paradigms are explored through a broad range ofcontemporary social phenomena - from social networking andvirtual lives to the rise of cybercrime and identity theft, fromthe utopian ideals of virtual democracy to the Orwellian nightmareof the surveillance society, from the free software movement to theimplications of online shopping.As an entry-level pathway for students in sociology, media,communications and cultural studies, the aim of this work is tosituate the rise of digital media within the context of a complexand rapidly changing world.

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
Retail Marketing Management (eBook, PDF)
€ 24.95 *
ggf. zzgl. Versand

This new title presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping, social media, retailing analytics, and the growth of mobile shopping, the retail business environment has had to evolve dramatically in recent years.Dhruv Grewal believes that this change in the retail market means the marketing mix, or 4Ps definition, must be transformed. In its place, Grewal introduces the 5Es retail Management framework - a new perspective for retailers to follow in order to be innovative and to ensure ongoing success. The book provides insights and ideas from retailers across the world to reinforce this new perspective, and offers direct examples of best practice from leading retailers such as Amazon, Victoria?s Secret, Kroger, Tesco, Zara and Groupon amongst others. The book is complemented with a selection of online resources that include PowerPoint Slides, Video links and Testbanks. Suitable reading for students of retail marketing.

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
Retail Marketing Management (eBook, ePUB)
€ 24.95 *
ggf. zzgl. Versand

This new title presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping, social media, retailing analytics, and the growth of mobile shopping, the retail business environment has had to evolve dramatically in recent years.Dhruv Grewal believes that this change in the retail market means the marketing mix, or 4Ps definition, must be transformed. In its place, Grewal introduces the 5Es retail Management framework - a new perspective for retailers to follow in order to be innovative and to ensure ongoing success. The book provides insights and ideas from retailers across the world to reinforce this new perspective, and offers direct examples of best practice from leading retailers such as Amazon, Victoria?s Secret, Kroger, Tesco, Zara and Groupon amongst others. The book is complemented with a selection of online resources that include PowerPoint Slides, Video links and Testbanks. Suitable reading for students of retail marketing.

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
Retailing Management
€ 59.99 *
ggf. zzgl. Versand

The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
We Were Feminists Once
€ 15.99 *
ggf. zzgl. Versand

Feminism has hit the big time. Once a dirty word brushed away with a grimace, ´´feminist´´ has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what´s long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces. But what does it mean when social change becomes a brand identity? Feminism´s splashy arrival at the center of today´s media and pop-culture marketplace, after all, hasn´t offered solutions to the movement´s unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent-or less-of the man´s dollar, and vicious attacks on women, both on- and offline, are utterly routine. Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years´ experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, We Were Feminists Once is the story of how we let this happen, and how we can amplify feminism´s real purpose and power.

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
The Rough Guide to Cape Town, The Winelands and...
€ 8.95 *
ggf. zzgl. Versand

Discover Cape Town, the Winelands and the Garden Route with the most incisive and entertaining guidebook on the market. Whether you plan to admire the panoramic views from the top of Table Mountain, indulge on a wine estate tour or spot the Big Five in a wildlife reserve, this new edition of The Rough Guide to Cape Town, the Winelands and the Garden Route will show you ideal places to sleep, eat, drink and shop along the way. Inside The Rough Guide to Cape Town, the Winelands and the Garden Route- Independent, trusted reviews written in Rough Guides´ trademark blend of humour, honesty and insight, to help you get the most out of your visit, with options to suit every budget.- Full-colour maps throughout - navigate Cape Town´s city centre or find your way around Stellenbosch without needing to get online.- Stunning, inspirational images- Itineraries - carefully planned routes to help you organize your trip.- Detailed coverage - whether off the beaten track or in more mainstream tourist destinations, this travel guide has in-depth practical advice for every step of the way. Areas covered include: the city centre; the V&A Waterfront; Robben Island; the Cape Flats; the Atlantic Seaboard; Stellenbosch; Paarl; Franschhoek; Somerset West; the Whale Coast; the Garden Route and Overberg Interior; Route 62 and the Little Karoo; Port Elizabeth and the private reserves. Attractions include: Table Mountain; Boulders Beach; Cape Point; Chapman´s Peak Drive; De Hoop Nature Reserve; the wine estates; Tsitsikamma National Park; the Cango Caves; Addo Elephant Park.- Basics - essential pre-departure practical information including getting there, local transport, health, the media, festivals, parks and wilderness areas, crime and personal safety and more.- Listings chapters - from accommodation, food and drink to shopping and Cape Town for kids. - Background information - a Contexts chapter devoted to history, music and books, plus a handy language section and glossary. Make the Most of Your Time on Earth with the Rough Guide to Cape Town, the Winelands and the Garden Route

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
Malaysia Singapore & Brunei
€ 16.99 *
ggf. zzgl. Versand

Lonely Planet: The world´s leading travel guide publisher Lonely Planet Malaysia, Singapore & Brunei is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Admire Kuala Lumpur from the glittering Petronas Towers, climb the Telaga Tujuh waterfalls in Langkawi, or glide through the water village of Kampung Ayer; all with your trusted travel companion. Get to the heart of Malaysia, Singapore and Brunei and begin your journey now! Inside Lonely Planet Malaysia, Singapore & Brunei Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - outdoor adventures, cuisine, history, culture, politics, religion, arts, media, environment Over 90 maps Covers Bandar Seri Begawan, Tutong, Jalan Labi, Seria, Kuala Belait, Temburong District, Bangar, Pulau Selirong, Batang Duri, Peradayan Forest Reserve, Ulu Temburong National Park and more The Perfect Choice: Lonely Planet Malaysia, Singapore & Brunei , our most comprehensive guide to Malaysia, Singapore & Brunei, is perfect for both exploring top sights and taking roads less travelled. Looking for just the highlights? Check out Discover Malaysia & Singapore, a photo-rich guide to the most popular attractions. Looking for a guide focused on Singapore? Check out Lonely Planet Singapore for a comprehensive look at all the city has to offer; or Pocket Singapore, a handy-sized guide focused on the can´t-miss sights for a quick trip. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world´s leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
Boundary Blurred: A Seamless Customer Experienc...
€ 236.99 *
ggf. zzgl. Versand

´´We see our customers as invited guests to a party, and we are the hosts. It´s our job every day to make every important aspect of the customer experience a little bit better.´´ Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy´s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
Georgia Armenia & Azerbaijan
€ 15.99 *
ggf. zzgl. Versand

Lonely Planet: The world´s leading travel guide publisher Lonely Planet Georgia, Armenia & Azerbaijan is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Wander the historic winding lanes of Old Town, Georgia, slow down in Azerbaijan at an outdoor cafe, and take in the views at Armenia´s mountaintop monasteries; all with your trusted travel companion. Get to the heart of Georgia, Armenia & Azerbaijan and begin your journey now! Inside the Lonely Planet Georgia, Armenia & Azerbaijan Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, people, landscape, architecture, greetings, etiquette Over 52 colour maps Covers Georgia, Tbilisi, Abkhazia, Adjara, Great Cauasus, Kakheti, Samtskhe-Javakheti, Armenia, Terevan, Azerbaijan, Baku, Naxcivan, Nagorno-Karabakh and more. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world´s leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves. TripAdvisor Travelers´ Choice Awards winner in Favorite Travel Guide category for 2012, 2013, 2014 and 2015.

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot
Bhutan
€ 15.99 *
ggf. zzgl. Versand

Lonely Planet Bhutan is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Join the pilgrims at colourful Changangkha Lhakhang, hike to the dramatic cliff -hanging Taktshang Goemba, or explore the busy weekend market at Thimpu; all with your trusted travel companion. Get to the heart of Bhutan and begin your journey now! Inside Lonely Planet Bhutan Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - festivals, architecture, Buddhism, customs, wildlife, history, traditional arts Over 37 maps Covers Thimphu, Paro Dzongkhag, Trongsa Dzongkhag, Mongar Dzongkhag and more About Lonely Planet: Since 1973, Lonely Planet has become the world´s leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves. The world awaits! Lonely Planet guides have won the TripAdvisor Traveler´s Choice Award in 2012, 2013, 2014, 2015, and 2016. ´Lonely Planet. It´s on everyone´s bookshelves; it´s in every traveller´s hands. It´s on mobile phones. It´s on the Internet. It´s everywhere, and it´s telling entire generations of people how to travel the world.´ -- Fairfax Media ´Lonely Planet guides are, quite simply, like no other.´ - New York Times

Anbieter: buecher.de
Stand: Dec 10, 2018
Zum Angebot