80 Results for : unilever

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    TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE
    TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE ab 58.99 € als Taschenbuch: A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
    • Shop: hugendubel
    • Price: 58.99 EUR excl. shipping
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    Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses , Hörbuch, Digital, ungekürzt, 426min
    What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow. ungekürzt. Language: English. Narrator: Kelly Bourquin. Audio sample: https://samples.audible.de/bk/gdan/001689/bk_gdan_001689_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    The Chemistry and Technology of Edible Oils and Fats
    The Chemistry and Technology of Edible Oils and Fats ab 24.99 € als pdf eBook: Proceedings of a Conference Arranged by Unilever Limited at Research Department Port Sunlight March 10-12th 1959. Aus dem Bereich: eBooks, Fachthemen & Wissenschaft, Wissenschaften allgemein,
    • Shop: hugendubel
    • Price: 24.99 EUR excl. shipping
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    A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business , Hörbuch, Digital, ungekürzt, 484min
    An inspiring yet practical guide for transforming limitations into opportunities, A Beautiful Constraint: How to Transform Your Limitations Into Advantages and Why It's Everyone's Business is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today - lack of time, money, resources, attention, know-how - and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the US Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Highly accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the listener on a journey through the mind-set, method and motivation required to move from the initial "victim" stage into the transformation stage. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Mark Barden. Audio sample: https://samples.audible.de/bk/adbl/023755/bk_adbl_023755_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    'Purpose' und 'Brand Purpose'. Kritische Betrachtung der Begrifflichkeiten und Analyse der kommunikativen Potenziale in ausgewählten Unternehmen (eBook, PDF)
    Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,15, Hochschule Osnabrück, Sprache: Deutsch, Abstract: Innerhalb der letzten Jahre hat sich die Rolle von Unternehmen in Bezug auf ihre Verantwortung gegenüber der Gesellschaft stark gewandelt. Unternehmen stellen sich vermehrt die Frage nach einem höheren Sinn ihrer Existenz, dem so genannten Purpose. In der vorliegenden Arbeit wird dieses Thema kritisch betrachtet. Daraus ergibt sich zunächst die Frage, wie sich Purpose entwickelt hat und wie er sich von bestehenden Begriffen abgrenzt. In der Umsetzung eines Purpose spielt die Kommunikation eine Schlüsselfunktion. Ziel dieser Arbeit ist es aktuelle Herausforderungen und Potenziale in der Purpose-Kommunikation zu benennen. Das methodische Prinzip dieser Arbeit ist zunächst eine qualitative Literaturanalyse. Um zu untersuchen, wie der Purpose in unterschiedlichen Unternehmenskontexten erfolgreich vermittelt werden kann, werden im Rahmen einer vergleichenden Fallstudie die Unternehmen Patagonia, the nu company und Unilever analysiert. Die Untersuchung zeigt, dass in der Purpose-Kommunikation die Glaubwürdigkeit zugleich eine Herausforderung und ein Potenzial darstellt. Durch eine transparente, konsistente und ehrliche Kommunikation ist es möglich, dem Kunden den Purpose eines Unternehmens glaubwürdig zu vermitteln. Insbesondere Unternehmen und Start-Ups, die mit einem Purpose gegründet wurden, setzen dies kommunikativ erfolgreich um.
    • Shop: buecher
    • Price: 29.99 EUR excl. shipping
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    Analyse der Dove-Kampagne "Initiative für wahre Schönheit" (eBook, ePUB)
    Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Freie Universität Berlin, Sprache: Deutsch, Abstract: Im Vergleich zu politischen und Informationskampagnen, gibt es bei werblichen Kampagnen andere Voraussetzungen, Umsetzungsmöglichkeiten und Störfaktoren, die bei der Umsetzung dieser Kampagnen beachtet werden müssen. Vor einer großen Herausforderung bei der Planung von Kampagnen stehen Verantwortliche, die eine unverwechselbare und erfolgreiche Kampagne für einen gesättigten und austauschbaren Markt umsetzen wollen. Ein Kosmetikhersteller, der auf einen solchen Markt Neues wagte und mit einem großen Kampagnenerfolg belohnt wurde, ist Dove. Die Marke des Konzerns Unilever änderte im Jahr 2006 seine visuelle Strategie und die dazugehörige Kernbotschaft grundlegend, denn das Ziel war es, sich im vielumkämpften Kosmetikmarkt, der bisher durch homogene Kampagnen auffiel, von der Konkurrenz abzusetzen. Da sich das Nutzenversprechen der Produkte (USP) der Kosmetikbranche kaum unterscheidet, war es für die Marke notwendig, eine eindeutige und unverkennbare Positionierung der Marke selbst herauszuarbeiten. Nur so könnte den Traditionsmarken, wie zum Beispiel Nivea auf dem deutschen Markt, der Kampf um den größten Marktanteil angesagt werden. Wie die Umsetzung einer neuen Kampagnenlinie für Dove genau erfolgte, dass wird nachfolgend genauer betrachtet.
    • Shop: buecher
    • Price: 12.99 EUR excl. shipping
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    The Intrapreneur: Confessions of a Corporate Insurgent , Hörbuch, Digital, ungekürzt, 489min
    Today, over half of the largest economies in the world are global businesses, controlled by few and impacting many. Business clearly has the power to change the world. But what if we, as individuals, had the power to change the world of business?For over a decade, Gib Bulloch led a corporate “guerrilla movement” within one of the world’s largest global consulting organizations. Against the odds, he created a not-for-profit inside one of the most profit-driven corporations in the world. Plaudits, prizes, and promotions followed.But success came at a price. It ultimately cost him his job, health, and perhaps, even his sanity as he found himself the unlikely resident of a psychiatric hospital in Glasgow.The Intrapreneur is an honest, insightful critique of the "craziness" of today’s business environment and a call to action for a new breed of social activists working within, about to join, or completely disillusioned by today’s business world.Finding your purpose...can feel like losing your mind.Praise for The Intrapreneur: "An inspiring personal account of how purpose and well-being can transform the business world." (Arianna Huffington)"A story of courage, determination, and persistence, told with a combination of wit, pathos, and refreshing honesty." (Paul Polman, CEO, Unilever)"It’s refreshing to see business leaders like Gib Bulloch break the taboo surrounding mental health in the workplace by speaking up, openly and honestly, about their personal experiences." (Alastair Campbell, writer and broadcaster) ungekürzt. Language: English. Narrator: Gib Bulloch. Audio sample: https://samples.audible.de/bk/acx0/184174/bk_acx0_184174_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    The Breakthrough Challenge: 10 Ways to Connect Today's Profits with Tomorrow's Bottom Line , Hörbuch, Digital, ungekürzt, 452min
    The world's most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefits--not only because it will make the world a better place but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call to action and a guide for this transformation based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and a member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on more than 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestle Group; and Linda Fisher, pioneering chief sustainability officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve true transformation and refocus the definition of profitability on the lasting well-being of people and planet--for the lasting success of their business. ungekürzt. Language: English. Narrator: Stephen Hoye. Audio sample: https://samples.audible.de/bk/adbl/022462/bk_adbl_022462_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    Will There Be Donuts? : Start a Business Revolution One Meeting at a Time , Hörbuch, Digital, ungekürzt, 450min
    Today, the very word ‘meeting’ conjures up images of time wasted in badly lit, airless offices. People sitting around tables unsure why they are there and wishing they were somewhere else. Hour after hour. Day after day. Will There Be Donuts? is business expert David Pearl’s first book and he draws on his two decades of consulting with some of the biggest companies in the world to re-educate the listener on how to hold meetings and, crucially, how to make them great. His client list is a who’s who of FTSE and NYSE names and they seek his advice on how to engage employees at every level to make their meetings more efficient, effective and engaging. At every level of an organisation, not just the very top. if your meetings are ineffective then it’s likely that your business is too. Will There Be Donuts? will reinvigorate you as a person and as an employer/employee. David Pearl draws on his eclectic experience of the creative disciplines to help businesses around the world be more inspired and inspiring. In 1995 he was asked by one of the world’s leading professional service firms to create a revolutionary personal and professional development program for their top 1000 people. The success of the program marked the beginning of David’s career with large corporate businesses. Nearly 1000 projects later, he and his group have an international reputation for pioneering work with businesses and those who work in them. Clients he has worked with include GSK, BP, Unilever, Oracle, Dell & Disney. David is in demand as a Public and Business Speaker, with a reputation for coaxing involvement out of even the most hard-bitten audiences. ungekürzt. Language: English. Narrator: David Pearl. Audio sample: https://samples.audible.de/bk/adbl/011887/bk_adbl_011887_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    A Culture of Purpose: How to Choose the Right People and Make the Right People Choose You , Hörbuch, Digital, ungekürzt, 392min
    How innovative leaders create meaningful cultures that attract and retain top talent.Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent.For leaders building cultures of purpose, the commercial pursuit of sustainability provides the most reliable blueprint. While sustainability has been commonly misconstrued as a description of a set of problems, Christoph Lueneburger shows that it is really a solution to problems, capable of inspiring people and forging cultures.Sharing his exclusive, in-depth dialogues with chief sustainability officers, CEOs, and board chairmen, Lueneburger reveals how sustainability works at places where it works best, including Chrysler, Unilever, TNT, Walmart, and Bloomberg. Featuring a clear three-phase process that helps leaders assess the talent needed to develop organizations characterized by energy, resilience, and openness, A Culture of Purpose offers leaders the right questions to ask in order to:Tap and Nurture Your Current Corporate Strengths: Learn how to recognize, cultivate, and leverage the competencies of your current talent to develop your leadership team.Hire the Right Team: Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization.Craft Your Culture: Create an environment that unleashes these competencies and traits and pushes them to the fore. Shape how people relate to one another and collectively go for what would be out of reach to them individually.Many books have described the "what" and the "how" of sustainability, but this is the first to reveal the "who. ungekürzt. Language: English. Narrator: Steven Roy Grimsley. Audio sample: https://samples.audible.de/bk/adbl/019204/bk_adbl_019204_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping

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